G-SHOCK and Museum of Youth Culture Collaboration Highlights British Subcultures
Focusing on the Skinhead, Rave and Punk scenes.
G-SHOCK is set to drop a collaboration with London’s Museum of Youth Culture focusing on the photography of Gavin Watson.
Each GW-M5610MOYC-1ER comes on a printed resin strap and bespoke packaging both featuring Watson’s archival packaging and with a ‘Grown up in G-SHOCK’ limited edition zine.
The designs “celebrates growing up in Britain, showcasing some of Watson’s most iconic documentation of the Skinhead, Rave and Punk scene” while the package as a whole offers a nod to “the early punk zines”.
G-Shock
While looking to the past, the GW-M5610MOYC-1ER packs in all of the features you’d expect from a G-SHOCK, including Multi-Band 6 Radio Controlled timekeeping technology, solar power, stopwatch, timer and world time mode.
The Museum of Youth Culture, based on London’s Shaftsbury Avenue, seeks to “champion the impact of youth on modern society” using an archive of over 150,000 photographs, ephemera and educational texts.
Museum founder, Jon Swinstead, says: “We are super excited to collaborate with G-SHOCK and celebrate the amazing history of the brand, showcasing the importance of it within Youth Culture. Being able to delve into our archive and unearth the massive variety of subcultures who wore G-SHOCK has been fascinating. Throughout the various subcultures from street to punk, to the emerging subcultures in the modern day; the significance of G-SHOCK over the last 40 years within Youth Culture and Growing up in Britain, evidently, is immense.”
The GW-M5610MOYC-1ER drops on February 18 via G-SHOCK UK, priced £149.
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