To combat this, the franchise is now reducing the number of chicken nuggets sold in meals to eight from the original 10. Across the U.S., Burger King has also taken the ever-popular Whopper off the menu as a value option. In a statement transcript obtained by MarketWatch, Burger King CEO said Daniel Accordino said about removing current items off the value menu,
“As you may have recently read, the Burger King brand has about a dozen menu and promotional initiatives, some of which have already been implemented and some that will be implemented over the course of this year. Recent actions in this regard from our franchisor[s] include lifting price caps on value menu items and reducing the number of nuggets [in] meals from 10 pieces to 8. The Whopper, the brand’s most popular product by a wide margin, has also been removed as a core discount item and is no longer available in the two-for-six or two-for-five promotions.”
The restaurant also claimed that supply chain issues such as “labor constraints, along with higher fuel costs” have forced the company to increase its prices. The company also said, “Commodity inflation overall was approximately 16% this past quarter compared to the prior year period. While we cannot predict when these inflationary cost pressures will end, we can say that we believe that in the back half of 2022, the year-over-year percentage increases for labor and commodity costs will moderate. We also intend to continue to move pricing to partially offset inflation to the extent possible without impacting traffic.”
For now it looks like Burger King will be reducing its nugget count until they have a better grasp on operating under inflation.
Elsewhere in F&B, Krispy Kreme launches first-ever TWIX doughnuts.