A$AP Rocky and $NOT Pay Tribute to Virgil Abloh in New “Doja” Music Video
The song comes off of $NOT’s ‘Ethereal’ LP.
A$AP Rocky and $NOT have released a music video for their new song “Doja.” Directed by Hidji and produced by Rocky’s creative agency AWGE, the visual follows the rappers and their friends around New York City, from a tattoo parlor to an underground subway tunnel.
As the video closes, the camera pans out to show a mural of the late designer Virgil Abloh painted on the side of a brick apartment building.
The track is included on $NOT’s forthcoming LP, Ethereal, which is due for release on February 11 via 300 Entertainment. The project follows $NOT’s 2020 sophomore album, Beautiful Havoc, and also packs in features from Kevin Abstract, Joey Bada$$, Juicy J, Trippie Redd and Teddi Jones. The album cover art also stands out as it sees the rapper in an angelic texture, rocking CGI’s heavenly blue puffer jacket.
Honestly been trying to ID Snot’s jacket for a month now. pic.twitter.com/xxBEY3HMZJ
— Lei Takanashi (@Lei_Takanashi) February 1, 2022
Prior to the music video release, people online, including style writer Lei Takanashi, have been buzzing about $NOT and Rocky’s fits in the scene above. So HYPEBEAST tracked down $NOT’s stylist, WhoKnowsZay to get the full outfit details. $NOT sports a TAR Submerge Jacket (F&F colorway, 1 of 2 existing), Mercy Mankind mask, Cabana de Zucca asymmetrical pants and Mihara Yashuhiro shoes, while Rocky is wearing an ERL hoodie, AWGE jacket, Needles cargo pants and Timbs.
While fans are still eagerly awaiting another album from Rocky since 2018’s Testing, the Harlem rapper teamed up with Nigo last week on the song “Arya.”
In other music news, Dr. Dre released six new songs from the GTA soundtrack.
