Brazilian Streetwear Brand Piet and Oakley Collaborated on Reinterpreted Archive Pieces
The collection reflects Oakley’s influences on Brazilian streetwear.
Brazil streetwear brand Piet, headed by designer Pedro Andrade, has joined forces with iconic sunglasses label Oakley for a run of reimagined pieces from Oakley’s extensive archive.
The range coincides with Piet’s 10th year anniversary, intertwining together nostalgic themes and the lasting influence Oakley has had in Brazil’s streetwear culture. While the collection as a whole nods to the past, its storyline and inspiration taps into future. Andrade imagined the year 2050 as the setting for his pieces, where a young Brazilian boy fascinated by the world of Oakley stumbles upon his grandfather’s warehouse to find a box of Oakley items from the ’90s and 2000s. The scenario interconnects the past and the future, where these archive pieces are given new life through the boy’s perspective.
Piet x Oakley consists of two lines — The Future and The Heritage. The Future line represents new Oakley appreciators and its designs highlight the brand’s innovative feats composed of pieces from the past. They are then reinterpreted by Piet for a more deconstructed style. The Heritage line and its pieces echo Oakley products and details from the past — skull motifs, the brand’s Metal Icon and its “Thermonuclear Protection” themes.
Collectively, the range consists of 20 pieces from Oakley’s archives and reworked by Piet and Andrade. Some iconic items include the Flak 1.0 boot, Eye Jacket Redux and Frogskins glasses. Some will also get a sense of nostalgia seeing the Kitchen Sink backpack and a reissue of Oakley’s classic vest. All the items echo the three decades of streetwear culture in Brazil which Oakley has been well a part of.
Lastly, for the capsule’s campaign, Brazilian Art Director Hick Duarte looked to the country’s music and streetwear scene to highlight this momentous collaboration. Artists such as Kyan, Tasha, Fleezus and Derek, along with renowned creatives Nenê Raridades and collector Yasmin Careca make their way in the editorial to pose in dance moves or on a motorcycle.
“During the creative process of this collab, I consulted constantly with collectors and Oakley aficionados, as I wanted to access the deeper layers of this harmony between our culture and Oakley, and for that, I needed more visions, not just my own,” Piet owner and Creative Director Pedro Andrade said of the collection.
The collection officially launched on Decemeber 1 at Guadalupe Store in Brazil’s Bom Retiro neighborhood. Pieces from the range can also be purchased on the Piet and Oakley websites.
