Icy Hues Hit up the Winter-Ready notwoways "floe"

Inspired by a trip to Iceland.

Footwear 
1,606 Hypes 0 Comments

notwoways is firmly part of the burgeoning U.K. sneaker scene, harnessing the power of brand identity by releasing its signature silhouette in a slew of colorways fit for all weather conditions and occasions. Now, Callum McGinley and Rockwell Princely‘s London-based label is ready to battle the cold with its next offering, “floe.”

Donning a full “Ice Blue” tone, the sneaker comes just in time for the winter’s wrath and, of course, Christmas. Whether you decide to cop for yourself or your nearest and dearest, the sneaker provides its wearer with plenty of elements fit for tackling the tough conditions.

Suede and nubuck are weatherized, working alongside a pre-sprayed water-repellent coating that makes the shoes durable when wet. Recycled mesh and underlays continue notwoways’ subtle sustainable initiative, while perforated touches allow for breathability.

As for the sole unit, it has once again gone through a round of developments to make it the brand’s comfiest sneaker to date. Using recycled materials and no plastic as per usual, the sole is less chunky at the rear and finds a revised inside shape for better foot-hugging, in turn making the silhouette comfier. Likewise, Phylon balance technology makes the shoe comfortable further, all while reducing the likelihood of creasing.

House signatures like the “ntw” roundel on the lateral front-quarter, paisley detailing on the tongue, and a matching box all come with the shoe. Priced at £110 GBP (approximately $134 USD) and available in sizes UK 3-13, the “floe” will drop on December 12 at 6 p.m. GMT exclusively online.

In case you missed it, Hypebeast recently caught up with adidas Skateboarding rider Nora Vasconcellos.

Read Full Article

What to Read Next

Givenchy Taps (B).STROY for Winter-Ready Leather Ankle Boots
Footwear

Givenchy Taps (B).STROY for Winter-Ready Leather Ankle Boots

Made in Italy, the laced-up silhouette dons calfskin leather and wool.

OVO and Canada Goose Reprise Partnership With a Winter-Ready Collection
Fashion

OVO and Canada Goose Reprise Partnership With a Winter-Ready Collection

The three-piece collection features a Banff Parka, Hooded Freestyle Vest and a Wool Cap.

mastermind Japan and Suicoke Get Winter-Ready With a Collaborative BOWER-evabMM Boot
Footwear

mastermind Japan and Suicoke Get Winter-Ready With a Collaborative BOWER-evabMM Boot

The duo unites once again to round out the year.


Arc'Teryx Opens First Canadian ReBIRD Service Center in Toronto
Fashion

Arc'Teryx Opens First Canadian ReBIRD Service Center in Toronto

Offering on-site product repairs and education.

The $949 USD Dyson Zone™ Headphones Receive a Release Date
Tech

The $949 USD Dyson Zone™ Headphones Receive a Release Date

Coming in “Ultra Blue/Prussian Blue” and “Prussian Blue/Bright Copper.”

Take a Look at the Exclusive Qatar World Cup England Team Nike Air Force 1s
Footwear 

Take a Look at the Exclusive Qatar World Cup England Team Nike Air Force 1s

Repping the Three Lions for FIFA World Cup.

Jordan Brand To Open First Milan Flagship Store
Fashion

Jordan Brand To Open First Milan Flagship Store

The brand’s first permanent location in the Italian fashion capital.

WILDSIDE Yohji Yamamoto Presents First-Ever Collab With CASETiFY
Fashion

WILDSIDE Yohji Yamamoto Presents First-Ever Collab With CASETiFY

Decorated in the label’s skull and rose motifs.

BLACKPINK Teams Up With Oreo for Fitting Black and Pink Cookies
Food & Beverage

BLACKPINK Teams Up With Oreo for Fitting Black and Pink Cookies

Coming with collectible cards.


Ab-Soul Unveils 'Herbert' Tracklist, Album Art
Music

Ab-Soul Unveils 'Herbert' Tracklist, Album Art

Dropping this December.

Zaha Hadid Architects Unveils Design Plans for the New Science Center in Singapore
Design

Zaha Hadid Architects Unveils Design Plans for the New Science Center in Singapore

Expected to open in 2027.

'Black Adam' Expected to Lose $100 Million USD, Despite Earning $387 Million USD
Entertainment

'Black Adam' Expected to Lose $100 Million USD, Despite Earning $387 Million USD

A rough start for DC Studios.

Assouline Presents 'De Bethune: The Art of Watchmaking' Hardcover Book
Watches

Assouline Presents 'De Bethune: The Art of Watchmaking' Hardcover Book

Celebrating the 20th anniversary of the iconic atelier.

Zenith’s Latest Defy Extreme Double Tourbillon Feature the Most Advanced Movement to Date
Watches

Zenith’s Latest Defy Extreme Double Tourbillon Feature the Most Advanced Movement to Date

Available in titanium and carbon fiber versions.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.