LOUIS XIII Celebrates Launch of THE DROP with First-Ever Immersive Retail Experience in Southeast Asia

LOUIS XIII debuted its revolutionary cognac concept THE DROP in Singapore with an equally progressive pop-up showcase. Located at Design Orchard from December 3 2022 to January 1 2023, visitors are invited to immerse themselves in the LOUIS XIII THE DROP universe with interactive augmented reality experiences and specialty crafting services.

The retail experience encompasses a total of three rooms to explore. Upon entry, the Immersive Room engages you in the spontaneous essence and universe of THE DROP. The journey continues with THE DROP room, the only space in Singapore to exclusively purchase THE DROP collection and accessories. Here, visitors also get to try on THE DROP virtually through an augmented reality filter. Finally, the LOUIS XIII room features the full LOUIS XIII range for purchase, from the 70cl Decanter to the rare 6L Mathusalem, as well as gifting and service items like the LOUIS XIII crystal glass, service tray, and spear to refill THE DROP with. There is also the opportunity to virtually navigate the full LOUIS XIII universe, from le Domaine du Grollet to the cellar.

Additionally, two local artists have been invited to bring to life the #MakeItYours ethos of THE DROP. Contemporary dance duo ScRach MarcS will be hosting live performances on December 9 and 16, while a mural by celebrated street artist tobyato will be displayed at the pop-up.

THE DROP is available at S$288 per unit or S$1,440 for a set of five, while its accessories are S$168 each. Visitors can also enjoy an exclusive tasting at the LOUIS XIII room (S$238 for 1cl, S$476 for 2cl), where they can see the spear in action as it is used to draw the precious cognac from the decanter.

Check out the video above to see what went down during the launch, and visit the LOUIS XIII website to discover more.

LOUIS XIII THE DROP Pop-up
250 Orchard Road
Design Orchard Level 2
10:30am to 9:30pm daily