Gucci has officially announced the opening of its first stand-alone luggage store in Paris. The Italian luxury brand makes its way to the coveted Rue Saint-Honoré with a 2,900-square-foot shop that offers the full Gucci Valigeria range. Back in October, Ryan Gosling was announced as the new face of the travel-centric Valigeria campaign, showcasing the range of suitcases part of the Gucci heritage.
Opening earlier this week, the train travel-inspired store offers a complete range of travel essentials, including one-of-a-kind trunks to hat boxes to more modern aluminum and regenerated nylon suitcases. The fashion house’s travel accessories range has a particular place in the market, with founder Guccio Gucci offering a selection of trunks, suitcases and hatboxes after he opened his first store in Florence in 1921.
Current CEO Marco Bizzarri explains the decision to move away from the short-term pop-ups and cement the travel line’s place with a permanent location has been inspired by the original Florence store. Presently, a three-month pop-up in London for the brand’s Savoy luggage line is set to conclude at the end of the year. Long-term residencies for the brand’s luggage one aim to give consumers a more experiential concept to its travel line. In a statement to WWD Bizzarri goes into detail about their boutique in Paris,
“The opening of our first Gucci Valigeria boutique on Rue Saint-Honoré represents the next stage in our ongoing strategy to reinforce our leadership in the travel category.
Gucci Valigeria is a powerful reminder of our Florentine roots and our timeless craft.”
He continues to add that the travel-centric offerings are a “symbol of [the Gucci] legacy, reinterpreted through the ages for the travelers and modern-day explorers of every era.” In particular, the Saint-Honoré store was created in order to be “a portal into our ever-expanding world of travel and discovery.” As a nod to the line’s origin story, the set-up of the store takes Gucci buyers back in time with brass shelving that nods to the old-fashion trains and ceilings modeled after the arched roofs of train carriages.
Bizzarri confirms that other Gucci Valigeria stores in “other iconic city destinations” are currently in the works.
In case you missed it, fragment design and RAMIDUS are running it back with another holiday bag capsule.