Bronny and Bryce James Sign to Rich Paul's Klutch Sports

Both have signed a NIL deal.

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It comes as no surprise that LeBron James wants his sons to follow in his footsteps to play in the NBA. Now, it appears that both his sons are steps away from cementing a career in basketball.

Guiding them on the right path, the brothers Bronny James and Bryce James have officially signed with Rich Paul‘s Klutch Sports Group. Both have signed a NIL deal with LeBron’s long-time friend and agent. The James brothers join a long list of prominent NBA and NFL athletes represented by the agency. While Bryce is still a long way from joining his dad in the NBA, he is part of the 2025 recruiting clas and shows great prospect so far. Despite being 15, he has already received a college offer from Duquesne. Currently, the brothers play basketball together at Sierra Canyon High School.

Aside from his NIL deal with Klutch Sports, Bronny, who is now 18, currently has a NIL deal with Nike and with Beats, evidently following in his dad’s footsteps. LeBron has stated publically many times that he would like to play at least one year in the NBA with his son Bronny, who will be a part of the NBA 2024 draft class. If he makes it, LeBron will be 39 during Bronny’s rookie season.

In other sports news, France will face off against Argentina in the World Cup Final.

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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