Belvedere has teamed up with luxury retailer Selfridges to host a new Belvedere Bar at the retailer’s reputable London-based store. The pop-up bar celebrates the release of the vodka brand’s new campaign with critically acclaimed actor Daniel Craig.
Shot by Juergen Teller, the campaign stills are prominently featured on large scale imagery across the walls in the intimate vodka bar. It echoes the accompanying video short by Taika Waititi that was shown on surrounding billboards in Piccadilly Circus as well as Times Square.
The backdrop of the new bar is designed with a gray and white marble exterior that encases the cool-tones of the industrial accented space. From the seating to the shelves, the sleek aesthetic is dispersed across the minimalist space and is ornated with the new yellow-labeled Selfridges bottle. White, strobe-style lighting hangs above to illuminate the textured, metallic walls mimicking the branches found on the Belvedere bottle.
The Belvedere Bar is set to run until the end of the year on the first floor menswear shoe department, where visitors can stop by from 12pm until store closing every day to enjoy the premium menu of Belvedere Vodka serves. Discover the limited-edition Selfridges x Belvedere bottle online now.
1st Floor Selfridges London
400 Oxford St
London W1A 1AB
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