Here’s What Went Down at PXG’s SoHo Pop-Up and Panel Discussion
Featuring PXG collaborator, Nick Jonas, and PXG Apparel President and Executive Creative Director, Renee Parsons.
To celebrate its newest capsule, made in collaboration with collaborator Nick Jonas, PXG held a pop-up in the SoHo neighborhood. A panel discussion moderated by Hypebeast’s Associate Creative Director Courtney Kenefick gathered Nick Jonas, PXG Apparel President and Executive Creative Director Renee Parsons and Hypegolf’s Senior Editor Ray Mate to speak on how the sport of golf sits at an intersection of community and fashion. Following the discussion, attendees were invited to access PXG’s “tee time” for a firsthand experience with the capsule and the brand’s latest hardware and gear.
Opening the discussion, Nick Jonas chronicled how he fell into the sport of golf. The singer-songwriter, actor and golf aficionado recounted the sense of community and kinship he felt when visiting Arizona with his family. Since falling in love with the state and making golf a mainstay in his personal life, Scottsdale National Golf Club located in Scottsdale, Arizona, has become his secret oasis. The exclusive club is owned by Renee and Bob Parsons and is famed for its forward-thinking environment and curated lifestyle perks. The PXG x NJ capsule was inspired by Jonas’ growing passion for golf and its adjacency to fashion. Highlighted in the collection is a golf slider, a slip-on style equipped with performance spikes normally seen on golf cleats as an unusual design element. Both Jonas and Parsons are happy to introduce this style, as it ushers in relaxed and modern interpretations of golf fashion.
Hypebeast: Nayquan Shuler
Hypebeast: Nayquan Shuler
Hypebeast: Nayquan Shuler
Hypebeast: Nayquan Shuler
Fashion aside, Jonas isn’t bothered about mastering the sport. It’s a way to decompress and spend time with the family or rather a “high risk, low reward” game that encourages him to take shots he doesn’t mind missing. For Parsons, the aim was always to create an experiential brand with elevated, performance-driven essentials. The PXG x NJ capsule, however, also nods to retro golf wear and its lasting presence in fashion. If the sharp, cool cat aesthetic of men with cigars on the course embodies the sport’s historical image, PXG embraces a softer sartorial approach to golf’s clean-lined minimalism. The collection offers versatile appeal on and off the course, something Ray Mate is happy to see evolving in the sport. The diversification of golf wear has led to a new generation of players and the introduction of streetwear into the mix, appealing to younger players. Read more about PXG’s mission to transcend the game of golf as an extension of culture, fashion and community here.
The PXG x NJ capsule is available to shop online and in PXG stores. Stay tuned on Hypegolf for the latest coverage on the sport and its players.
