Pharrell's Inaugural JOOPITER Auction 'Son of a Pharaoh' Reached $5.25 Million USD in Sales
His Jacob & Co. N.E.R.D. Character Pendant chain sold for a whopping $2.18 million USD.
Pharrell Williams’ digital-first auction house JOOPITER on Wednesday announced the results of its first auction, Son of a Pharaoh. After bidding closed on November 1, the newly-debuted entity reported a total of $5.25 million USD in sales.
The figure soared past the sales high forecast of roughly $3.2 million USD, after approximately 94% of the 47 lots sold, with almost 66% selling for higher than predicted. The auction presented a collection of personal artifacts from Pharrell’s career, including his 18K Blackberry that appeared in his legendary freestyle on BET, a gilded Sony Playstation PSP, a Louis Vuitton Steamer Trunk in “Black/Multicolor” monogram and more.
Among the high-priced items, the Jacob & Co. N.E.R.D. Character Pendant Chain sold for an impressive $2.184 million USD, which was more than nine times the iconic custom chain’s high estimate. The second-highest item was the Jacob & Co. N.E.R.D. Brain Pendant Chain in white gold, which sold for $725,000 USD, roughly eight times its high estimate. Additionally, a yellow-gold iteration of the chain sold for $150,000 USD, more than doubling its high estimate.
Elsewhere, the luxury watch category sold in its entirety, with four rare Audemars Piguet Royal Oaks all reaching six-figure price tags. Notably, the Audemars Piguet Royal Oak Concept Dynamograph Unique Piece Titanium Case + Carbon Mainplate achieved the highest luxury watch sale at $218,750 USD.
A portion of profits from JOOPITER’s inaugural action will benefit Black Ambition’s work to fund bold ideas and organizations led by Black and Latinx entrepreneurs. Additionally, JOOPITER will partner with Black Ambition to create a new business competition for Black and Latinx female founders whose work centers on women’s wellness, health and fashion.
See the full detailed item descriptions from JOOPITER’s Son of a Pharaoh auction on the platform’s website.
In related news, Pharrell’s Humanrace recently unveiled a Bodycare Routine Pack.
