Emerging New York Label Ouer Is Exploring the Queer Experience

“Are you wearing the… Ouer Scoop Neck Ta…?” “Tank top. Yeah, I am.”

Fashion
1,765 Hypes 0 Comments

Jeremy Ho and Peter Hu cut their teeth at Opening Ceremony, Robert Geller, and Thom Browne, as well as Proenza Schouler and Tim Coppens, respectively, and now the New York-based design duo unveil their brand, Ouer. Commencing with “Collection 000,” Ouer looks to offer a ready-to-wear line of garments that comment on the queer experience, exploring both their Chinese Canadian heritage, culture and upbringing alongside concepts of generational divides, self-discovery, and masculinity.

For Ouer, the result is sensual but classic at its core. It’s clear to see where the two gained their knowledge, with tailoring taking to the fore — only here, there’s a combination of flirtatious and innocent energy. “Collection 000” puts the focus on silhouette, playing with volume to encourage layering (both the adding and deduction of), in turn creating a story within clothing to find what’s underneath the next piece. Tank tops shimmer like New Years Eve underneath the “Klein” blue cardigan jacket made from a wool silk blend, self-described as “classic yet darling.”

These references permeate the brand — head to its website and you find nods to The Devil Wears Prada, “Are you wearing the… Ouer Scoop Neck Tank?” it asks. It’s this that allows Ouer to explore queer experiences, moments in culture that have gone on to define so much of what the queer community knows and loves. Likewise, Ouer’s clothing expresses this joy, a “V is for Versatile” silk poplin shirt in “Farewell” pink earns its name thanks to multiple styling choices that can show your midriff or drape from the chest. A shirt jacket in denim has a customizable placket allowing you to button as much or as little as you choose, while “Paste” white trousers sport a “dip waistband and overlapping fly for an extra sexy suggestion.”

Sophistication and sensuality find harmony with Ouer, and you can find more on the brand’s website.

In other news, Louis Vuitton has dropped its own version of a rock band merch T-shirt.

Read Full Article

What to Read Next

Pretty Boy Is the Sweeter Side to London's Emerging Streetwear Boom
Fashion 

Pretty Boy Is the Sweeter Side to London's Emerging Streetwear Boom

Dropping a collection that references global warming with bubble fonts and playful colors.

Jekeun Explores Identity and the Human Psyche for FW23
Fashion 

Jekeun Explores Identity and the Human Psyche for FW23

Drawing influence from the South Korean film ‘Attack The Gas Station (주유소 습격 사건 ).’

Nick Sisombath's Collegium Is Coming to New York City to Drop Its Next Sneaker
Footwear

Nick Sisombath's Collegium Is Coming to New York City to Drop Its Next Sneaker

The $250 USD pair is only available at this weekend’s pop-up.


Emerging French Label Davril Supply Is Exploring the Power of Workwear
Fashion

Emerging French Label Davril Supply Is Exploring the Power of Workwear

Presenting a collection of Blacksmith jackets with metal brand logos.

24 Kilates and Diadora Are "Friends for Life" Following Their Latest Footwear Collaboration
Footwear

24 Kilates and Diadora Are "Friends for Life" Following Their Latest Footwear Collaboration

Inspired by the Javier Mariscal-designed Olympic mascot seen during Barcelona’s 1992 games.

Twitter Is Reportedly Asking Some Laid-Off Employees To Come Back
Tech

Twitter Is Reportedly Asking Some Laid-Off Employees To Come Back

Elon Musk cut half of the company’s workforce last week.

The Nike Air Max 1 "Hangul Day" Receives Global Release Date
Footwear

The Nike Air Max 1 "Hangul Day" Receives Global Release Date

Previously launched exclusively in Asia.

Law Roach, Patti Wilson and More To Be Honored at 2022 CFDA Fashion Awards
Fashion

Law Roach, Patti Wilson and More To Be Honored at 2022 CFDA Fashion Awards

Roach will receive the trade association’s first-ever Stylist Award at this evening’s event.

Press Play on Cash App Studios’ New Class of Emerging Creators and Featured Artists
Music 

Press Play on Cash App Studios’ New Class of Emerging Creators and Featured Artists

Presented by Cash App
The New Class pumps unbridled expression in the company’s aim to empower creatives.


Kid Cudi Says He Plans To Release Just “1 More Album” in Coming Years
Music

Kid Cudi Says He Plans To Release Just “1 More Album” in Coming Years

Following the September debut of his tenth studio LP ‘Entergalactic.’

Trophy Room Unveils Its Collaborative Apparel Collection With Jordan Brand
Fashion

Trophy Room Unveils Its Collaborative Apparel Collection With Jordan Brand

The capsule’s release coincides with its Air Jordan 7 “New Sheriff in Town” SNKRS drop.

Offgod and Gleb Kostin Collide for Sculptural Air Pods Max Attachments
Fashion

Offgod and Gleb Kostin Collide for Sculptural Air Pods Max Attachments

Featuring the artists’ bandage boy, nobody, and bunny boy characters.

adidas Basketball and Pixar Come Together for 'The Incredibles' Footwear
Footwear

adidas Basketball and Pixar Come Together for 'The Incredibles' Footwear

Featuring Damian Lillard and Candace Parker’s signature silhouettes.

PHILÉO Is the Sustainable Emerging Footwear Brand Presenting a "Twisted Hospital Shoe"
Footwear

PHILÉO Is the Sustainable Emerging Footwear Brand Presenting a "Twisted Hospital Shoe"

Made from Vegatex in Portugal, could the 018C FUTURMOC become your next must-have mule?

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.