Nike Launches its First Rise Concept in North America

After launching in Nike Seoul and Nike West London, the first digitally-advanced Rise concept in North America now appears at Nike Aventura located in Miami, Florida. The opening marks the beginning of a larger expansion across the U.S. planned for 2023 and falls in line with the sportswear giant’s overarching goals of delivering premium, differentiated, and seamless experiences across its digital and physical marketplaces.

“Digital innovation is core to all of Nike’s concepts and Nike Rise takes it one step further to ignite consumer sport journeys across physical and digital, writes Nike. “Sport-led and designed to inspire, connect and serve athletes of all ages and genders, Nike Rise has a sharp point on training, running, and basketball for the full family.”

One of the main features of the Nike Rise at the Aventura location is the introduction of Sport Pulse, described as a new digital storytelling platform that “visualizes local sport, city, and athlete data to create one-of-a-kind content within the store.” The integration comes to life in the City Core Atrium where two-floor-tall LED screens display real-time sports, campaigns, and city-specific data from programs such as the Nike Run Club apps.

The Sports Hub further provides members convenient online-to-offline (O2O) services such as digital returns, curbside pickup, scan to learn, buy online pickup in-store, and SNKRS pass. For more personalized service, Nike By You opens all year, providing a 1:1 customization experience with occasional guest appearances.

Nike’s new Rise concept in Miami is now open, complementing other stores in the area including Nike Miami, Nike by Brickell, Nike Factory Store – Miami, and Nike Factory Store – Pembroke Pine. Take a closer look above.

Nike Aventura
19501 Biscayne Blvd Ste 930 & 1946,
Aventura, Florida 33180

In other news, Haider Ackermann and FILA’s runway collaboration was a sporty trance.