Berlin Concept Store GATE194 Strips Back Fred Perry's Classic Twin Tipped Polo Shirt
While also reworking two essential hoodies.
Fred Perry is typically associated with British subcultures, but in the 1980s, its mother country ravers often went further afield than just parking lots, grassland and underground warehouses dotted around the U.K., sometimes landing in the techno mecca that is Berlin, underpinned by burgeoning queer and punk scenes. This is where Fred Perry came in, often dressing such nighttime hedonists in their search for the next best party, and now the brand comes full circle with its collaboration with GATE194.
Based in Berlin, GATE194 is a leading concept store known for carrying luxury favorites like Vetements, Marni, Rick Owens and Casablanca, while also serving up a niche roster of brands like mid/night and forBitches. Now, it adds Fred Perry to the mix with its take on the British brand’s seminal Twin Tipped Polo Shirt and two signature hoodies.
For the collaboration, GATE194 adds screen-printed elements across a palette of black and white denoting placeholder information and design annotations — measuring the pits and shoulders and marking out places where graphics would be, itself becoming the graphic for the capsule.
Notes like “print concept here” appear on the rear of the polo, while “insert wording here” can be found printed onto the hood of the hoodie.
Dropping on December 3 via GATE194’s website and store, as well as on Fred Perry’s website, the collaboration will be available to those who sign up online. Take a closer look at the pieces above.
In other news, nonnative and UNDERCOVER have come together for a minimalist’s dream.
