Talley & Twine Drops Official Watch For Atlanta's ONE Musicfest 2022
Bringing together a Black-owned watch brand and music festival.
Talley & Twine has revealed its official limited edition watch for this weekend’s ONE Musicfest 2022 in Atlanta, Georgia.
The two models bring together a black-owned US watch brand and music festival, which is being headlined by Lil Baby, Jazmine Sullivan, Rick Ross, Gucci Mane and Jeezy.
Talley & Twine – named after an intersection formerly at the centre of a “notorious, crime-ridden neighborhood in Virginia” was launched in 2014.
The official ONE Musicfest 2022 watches are offered in 46mm male and 41mm female versions at $175 USD and $145 USD respectively, with each limited to 250 individually numbered pieces and offered on interchangeable black and fuchsia straps.
“We like to operate outside of the “norms” and away from the long-standing gatekeepers of the watch industry,” says CEO and co-founder, Randy Williams. “That’s what makes this rollout even more special – it continues to speak to our mission for the Talley & Twine brand and helps us to elevate the cultural staples around us.”
A percentage of the proceeds will go to Future Successor’s – a non-profit aiming to “elevate underprivileged youth” – and the brand will be onsite at the festival with a “unique activation.”
Elsewhere in watches, OBEY’s Shepard Fairey drops third collaboration with Hublot.
