TAG Heuer Marks 50 Years of Porsche 911 Carrera RS 2.7 With Limited Edition Chronographs
Offered in steel and 18K rose gold.
TAG Heuer and car partner Porsche are celebrating 50 years of the German sports car marque’s first 911 model to carry the Carrera name.
To celebrate five decades of the 911 Carrera RS 2.7, TAG Heuer is launching two limited edition Carrera models, transposing memorable design features of the car to the watches.
TAG Heuer has selected two of the 27 vivid colors that the 911 Carrera RS 2.7 was offered in – red and blue – to recreate the branded livery that ran along the side of the pure white cars and now flows down the caseband of the new individually numbered limited-edition chronographs.
The 42mm tricompax chronographs are offered in stainless steel – the 500-piece Blue Edition – and 18K rose gold – the 250-piece Red Edition. Both pieces are powered by TAG Heuer’s Calibre Heuer 02 chronograph movement with 80-hour power reserve and a custom winding rotor taking the form of Porsche’s three-spoke steering wheel.
The Blue Edition is presented with both a fabric Porsche strap and stainless steel bracelet, while the Red Edition is secured on a red alligator strap with gold pin buckle.
The Carrera name is unusually emblematic to both brands, becoming the name of TAG Heuer’s racing chronograph in 1963 and 911 variants in 1972, with both influenced by the infamous Carrera Panamericana race.
“The name and spirit of the Carrera are incredibly meaningful and emblematic for both TAG Heuer and Porsche,” says Frédéric Arnault, CEO of TAG Heuer. “So, for the 50th anniversary of the very first Porsche 911 Carrera, the iconic RS 2.7, we wanted to create a tribute watch that would express the character and power of this ground-breaking sports car within our own signature TAG Heuer Carrera chronograph. The two timepieces we imagined together are sleek, assertive, memorable; they reflect their illustrious past while also projecting something even more exciting – what Porsche and TAG Heuer can now achieve together.”
The TAG Heuer Carrera x Porsche RS 2.7 watches are available now, priced £6,100 GBP (approximately $6,900 USD) and £19,550 GBP ($22,200 USD).
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