Rihanna Releases New “Sport” Line for Her Savage X Fenty Brand
Appointing Adam Selman as the collection’s new Executive Design Director.
Fresh off the heels of her NFL Super Bowl announcement, multi-hyphenate talent and business mogul, Rihanna, has just added another notch to her belt with the release of a new Sport line for her Savage X Fenty brand.
Rihanna has seen tremendous success when she first launched the SXF label – largely due to its affordability, size inclusivity with product offerings and body diversity featured in advertising campaigns and lookbooks. For the Fall/Winter 2022 season, the award-winning singer is introducing a “Sport” component, which highlights athletic wear and functional clothing options for women.
The brand details the collection as “combining functionality and play,” and comprises jumpsuits, high-waisted leggings, bodysuits and low to medium-impact bras. Initial colorways include black and royal blue, with more product rollouts to be announced. Additionally, Adam Selman – a frequent collaborator of Rihanna – has been appointed as the line’s Executive Design Director, bringing a provocative and playful approach to the brand’s Sport and Lounge collections.
Speaking on the brand extension and what’s ahead in the future, Rihanna shares: “We wanted to push the boundaries with how we define sport and sportswear and there is no one I’d rather do that with than Adam. We think of sport as how you move through your life. I want people to feel sexy, carefree and powerful when they put these pieces on and Adam is the perfect designer to carry out that vision.”
Echoing Rihanna’s sentiments, Selman says: “Rihanna and I have a rich history of working together. When I learned about the opportunity at Savage X Fenty, I knew I wanted to play a role in the new activewear category. We have such synergy creating together. I have such respect for her vision and for what the entire Savage X Fenty team has built, and I am thrilled to be a part of the next chapter.”
The new Savage X Fenty Sport collection price points will range from $29.95 USD to $109.95 USD, and will be available for purchase starting November 1 for Xtra VIP members, and on November 9 globally via the brand’s website and in-store.
Elsewhere in fashion, the NFL and fine artist CHITO dropped an exclusive merch collection for FW22.
