National Geographic Brought an Immersive Fashion Installation to HBX New York

Elements of music, fashion and storytelling offered abstract interpretations of National Geographic’s all-new lifestyle collection.

Events 
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To celebrate its new lifestyle collection, National Geographic held a party at Hypebeast’s HBX New York store in the city’s Chinatown neighborhood on 41 Division St. The space housed abstract sculptures reinterpreting aquatic landscapes inspired by the collection. Live DJ sets performed by singer Yaeji and Keith Charles kicked off the party.

During the event, guests were provided copies of a special zine, made in collaboration between National Geographic and Hypebeast, that chronicled the collection’s aim to equip modern-day adventurers with on-trend styles. The installation dominated the front of the store and featured interactive vignettes and polar-themed sculptures referencing the collection’s graphic-infused designs. Installs decorated the store’s window displays, teasing the apparel collection for those waiting in line. A collection with purpose, every purchase from the National Geographic lifestyle collection helps support the global nonprofit National Geographic Society in its work to protect and illuminate our world through exploration, research and education. Guests could scan a QR code directing them to NatGeo.com/info to learn more.

Singer Yaeji and Keith Charles each performed DJ sets as guests enjoyed polar-inspired cocktails. DJ Vashtie Kola (Vashtie) was in attendance and hosted a live Instagram takeover highlighting standout pieces on display and memorable moments from the night. Media personality Jorge Wright and fashion photographer Hannah Sider made appearances and the creators paired the collection’s outerwear with elements of high and low fashion.

National Geographic’s women’s, men’s and unisex apparel are available to shop and browse on shopNatGeo.com, and select pieces are available in-store at HBX New York. Fans of National Geographic can also shop the collection across select stores throughout Walt Disney World® Resort, the Disney Springs® area, Disneyland® Resort and Downtown Disney® District. A collection with purpose, every purchase from the National Geographic lifestyle collection helps support the global nonprofit National Geographic Society. To learn more, visit NatGeo.com/info.

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