Moncler Enlists Photographer Platon for Monumental "Maya 70 Collaborations" Fashion Film
The renowned creative’s work debuted inside the label’s 70th-anniversary showcase in London.
In celebration of 70 years, Moncler has opened its latest celebratory showcase, The Extraordinary Expedition, in London. The exhibition, which takes viewers on a journey through the brand’s past, present and future, features the work of renowned photographer Platon — specifically, his lens on Moncler’s latest campaign and seven portraits spotlighting London creatives.
At the core of the showcase, is a four-minute film by Platon that champions the Moncler’s seven special-edition Maya 70 jacket collaborations via candid interviews with featured talent. Those who have masterfully redone the aforementioned silhouette for the visual are among fashion’s finest: Thom Browne, Hiroshi Fujiwara for FRGMT, Rick Owens, Pierpaolo Piccioli, Francesco Ragazzi for Palm Angels, Giambattista Valli and Pharrell Williams. Further, the fashion film shows off each collaboration on a bevy of notables, including Elsa Hosk, Lee Pace, Nigel Sylvester, Michèle Lamy, Bianca Brandolini, Honey DIjon, Kristen McMenamy and Tobe Nwige.
“This anniversary is an important moment for us as we look back at the path taken, whilst looking ahead to the future based on what we have learnt and what we continue to dream,” says Remo Ruffini, Chairman and CEO of Moncler S.p.A. “Since the very first day, nothing at Moncler has been conventional nor ordinary. Sometimes I ask myself who would have thought that a sleeping bag designed in 1952 would have reached cities all over the world as a down jacket, would have been worn by all generations, stepped onto the runways and then be reinterpreted by various creative geniuses. Since the beginning we have always pushed the brand and our ambitions towards higher peaks.”
The exhibition hosts a myriad of works by seven creatives including London-based Ghanaian photographer James Barnor, emerging art curator Ben Broom, DJ and broadcaster Tiffany Calver, stylist and fashion editor Ai Kamoshita, filmmaker Gabriel Moses, as well as Platon himself.
You can find more information on London’s The Extraordinary Expedition exhibition and sign-up for tickets here. In the meantime, watch Moncler’s “Maya 70 Collaborations” film by Platon above.
Elsewhere in fashion, HOMME PLISSÉ ISSEY MIYAKE has launched its AW22 “LANTERN” capsule.
