adidas Immortalizes the Homer Simpson Bush Meme With a Special Stan Smith

After nearly a year wait, the pair is expected to launch this August.

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Update: Last October, an early preview of a new The Simpsons x adidas collaboration revealed that the Three Stripes would be celebrating Homer Simpson and his iconic bush moment. Immediately, the leaked images of his Stan Smith went viral as the instantly-recognizable design is nowadays synonymous with reaction GIFs and memes. Now, an official look at the pair sees Homer in all his glory at the heel with his portrait at the tongue and “HOMER SIMPSON” text in gold at the lateral midfoot. For those looking to grab a pair, release is currently expected to go down on August 18 at a price of $130 USD via adidas.


Original Story: In recent years, adidas has offered a playful catalog of The Simpsons-themed footwear. Wild creations include a Superstar dedicated to the family’s second cat, Snowball II, a Ned Flanders-inspired take on the McCarten and more. Last week, the next wacky creation from the duo was revealed to be Marge Simpson and her iconic blue hair covering the adidas Superstar. This led to the viral idea of adidas pairing it with a Homer Simpson entering the bushes meme-themed colorway. However, it would seem the Three Stripes was once step ahead of us as a design of this on the Stan Smith has surfaced.

Its presentation is simple yet amusing as the Stan Smith arrives in a traditional white, off-white and green color scheme with scattered references to the hit franchise. The white leather upper features gold “Homer Simpson” text at the lateral, a portrait of Homer on the tongue, custom The Simpsons-themed sockliner and a fuzzy heel tab featuring Homer Simpson partially obscured by a bush, referencing the timeless reaction GIF and meme format of him slowly backing into the bushes.

For now, little information regarding this entry in the The Simpsons x adidas collection has been shared. Look for it to likely land on shelves in the coming months via adidas and stay tuned for more release details.

In other The Simpsons news, Death Note parody special titled Death Tome is debuting this weekend, featuring Lisa as Light Yagami.

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Logan Fairbrother Associate Editor

Logan Fairbrother is a writer who spent four years at Hypebeast, where he led the footwear vertical and spearheaded the weekly “Best Footwear Drops” franchise. Based in Portland, OR, his work centered on industry analysis and product storytelling, extending into fashion and gaming, with a focus on how products are positioned and resonate within culture.

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