HYPEBEAST and National Geographic Invite You to an Immersive, Ocean-Inspired Installation at HBX New York

Experience Earth’s largest biome through the lens of fashion, storytelling and custom-made soundscapes.

Events 
7.4K 2 Comments

Hypebeast and National Geographic invite you to an immersive installation at HBX New York. Open now through October 10, HBX New York is displaying ocean-inspired installs, soundscapes and National Geographic’s latest lifestyle collection in-store, transporting fans to hypnotic landscapes reinterpreting the world’s polar and aquatic ecosystems. A custom zine and lookbook on display, made in collaboration with Hypebeast and National Geographic, chronicles the collection’s aim to encourage everyday explorers to find new adventures in their backyard and beyond.

HBX’s multi-sensory, walk-through experience presents visual projections, sculptures and abstract soundscapes inspired by National Geographic’s lifestyle collection. A collection with purpose, every purchase from the National Geographic lifestyle collection helps support the global nonprofit National Geographic Society in its work to protect and illuminate our world through exploration, research and education. Within the space, guests can scan a QR code directing them to NatGeo.com/info to learn more.

The installation houses interactive visual vignettes and audio renderings of aquatic biomes and fascinating organisms native to these environments. Guests can browse a custom zine as they walk through the space, detailing the collection’s mission to equip modern-day adventures with utility-centric, on-trend styles. Through this experiential lens, elements of fashion, art, literature and audio reveal insights into the ocean’s mysterious depths — spanning distant glacier formations and aquatic wildlife, like penguins, octopuses and more. The all-new clothing range provides versatile street and sport appeal; several pieces housed in the collection showcase textured and vibrant overlays depicting faraway seascapes. 

Select pieces from the collection are available to shop and browse in-store at HBX New York and online. Fans of National Geographic can also shop the collection on shopNatGeo.com and in-person at select stores throughout Walt Disney World® Resort, the Disney Springs® area, Disneyland® Resort and Downtown Disney® District.

National Geographic HBX New York Installation
Location: 41 Division St., New York, NY 10002
Date: October 4 – October 10, 2022
Store Hours: Mon – Fri (11:00 a.m.– 7:00 p.m.)
Sun (11:00 a.m. – 6:00 p.m.)

Read Full Article

What to Read Next

Prada Unveils Timecapsule Drop #34 With Chance To Attend 'Prada Extends' Miami Celebration
NFT

Prada Unveils Timecapsule Drop #34 With Chance To Attend 'Prada Extends' Miami Celebration

Another opportunity to join Prada Crypted’s tightknit community and access exclusive Prada events.

Bene Culture Prepares for the Cold With Its First FW22 Capsule
Fashion 

Bene Culture Prepares for the Cold With Its First FW22 Capsule

The Birmingham-based label uses ’90s-inspired graphics across a new technical skirt, beanie, and more.

clothsurgeon and Coca-Cola Want You to Take a Trip Down Memory Lane
Fashion 

clothsurgeon and Coca-Cola Want You to Take a Trip Down Memory Lane

clothsurgeon’s upcycled garments draw inspiration Coca-Cola’s graphic and photography archive.

Emerging UK Label Ronning Has Hand-Made Your Next Everyday Sneaker
Footwear 

Emerging UK Label Ronning Has Hand-Made Your Next Everyday Sneaker

You can’t go wrong with a classic GAT style.

The Nike Air Force 1 Low "Bronx Origins" Pays Tribute to The Borough's Hip-Hop Legacy
Footwear

The Nike Air Force 1 Low "Bronx Origins" Pays Tribute to The Borough's Hip-Hop Legacy

Featuring gilded lace dubraes and vinyl record-stamped insoles.


Pick Your Dream Fashion Job With SUNNEI's New T-Shirt Drop
Fashion

Pick Your Dream Fashion Job With SUNNEI's New T-Shirt Drop

Stamped with titles such as “Buyer,” “Head of Fashion” and more.

INFINIT3.io Taps Ron English and Garageworks Industries Ltd. for Charlie Grin Release
Toys 

INFINIT3.io Taps Ron English and Garageworks Industries Ltd. for Charlie Grin Release

Its inaugural bridging of physical and digital experiences.

The Nike Air Force 1 Low Arrives in Chocolate Tartan Prints
Footwear

The Nike Air Force 1 Low Arrives in Chocolate Tartan Prints

Featuring “Cacao Wow” hues.

Studio Pierriot's Re-Animated 'Road of Naruto' Video Celebrates Anime's 20th-Anniversary
Entertainment

Studio Pierriot's Re-Animated 'Road of Naruto' Video Celebrates Anime's 20th-Anniversary

Revisiting the most iconic scenes from the beloved series.

MAD Architects Completes Sci-Fi-Inspired Sports Stadium in Quzhou
Design

MAD Architects Completes Sci-Fi-Inspired Sports Stadium in Quzhou

A piece of what will soon be the world’s largest earth-sheltered complex.

More ▾