GUESS Originals Brings Back Its LOT 5 Skate Park for 2022
Partnering with ‘Pushing 4 Pink’ for this year’s Breast Cancer Awareness activation.
In celebration of Breast Cancer Awareness Month, GUESS and the GUESS Originals brand have brought back its annual LOT 5 Skate Park event for 2022.
Opening its campus for special guest skaters including Dashawn Jordan, Nico Hiraga and Kevin Scott, event attendees were able to explore the event which featured an all-over pink color scheme throughout the park. The park included a highlighted Thrasher-tagged skate wall and a “Carpenter Shop” that allowed customization of GUESS carpenter jeans.
For this year’s event, GUESS Originals partnered with the organization Pushing 4 Pink to raise funds and awareness for its cause, making a $25,000 USD donation to support Pushing for Pink’s ‘Meals on Pink Wheels’ program – which offers three months of “weekly delivered meals to breast cancer affected families.”
Additionally, 20% of all “Carpenter Shop” proceeds were donated to the P4P program.
In other brand news, here’s a closer look at Peter Do’s “Green Chemistry” used in his SS23 show.
