While October ushers in Halloween and its festivities, it also serves as the predecessor to the Day of the Dead. Largely originating in Mexico, the multi-day holiday brings together communities to commemorate those who have passed. This year, Nike and the Jordan Brand team are celebrating the holiday with a collection of four themed sneakers. The Air Jordan 1 Zoom CMFT joins the Air Force 1 Low, Dunk High and Air Max 1 as the Swoosh presents colorful, thematic makeovers on each.
Looking specifically at Jordan Brand’s inclusion, the Air Jordan 1 Zoom CMFT finds itself in a vibrant colorway that carries Day of the Dead references throughout. The mixed material upper is primarily prepared in a light brown with nods to the cempasúchil flower, the traditional flower of the dead, at the midfoot panel and at the Swooshes. A multicolored lateral Wings logo joins a matching tongue while the collection’s signature monarch butterfly logo, referencing how monarch butterfly’s are believed to hold the spirits of the departed, lands at the heel and sockliner to complete the look.
Release for the Air Jordan 1 Zoom CMFT “Somos Familia” and its accompanying collection is scheduled to take place October 22 via Nike and select retailers. Look for this pair to be available at an expected price point of $150 USD.
Elsewhere in the world of footwear, a “Midnight Navy” version of the Air Jordan 11 is on the way.