Community, Culture & Craftsmanship: The Three Cs That Inform Nicholas Daley’s Process

HYPEBEAST speaks to the designer ahead of his hotly-tipped Mulberry collaboration.

Fashion 
1,876 Hypes 0 Comments

A first glance at the designs of Nicholas Daley’s eponymous label, and the inspiration is clear: reliving the past to inform the future. Available to purchase now, his latest collaboration with luxury lifestyle brand Mulberry is no different. Sharing a common vision in the pursuit of timeless design, the launch is a celebration of progressive British craftsmanship. Daley inserts his most valuable philosophies into the collection, introducing new products as well as ensuring that there’s a strong presence of ‘Daley DNA’ in one of the heritage label’s most iconic pieces.

The Mulberry Editions series not only commemorates 50 years of innovative leather craftsmanship but also spotlights some of the most original voices in fashion today, enlisting the likes of Priya Ahluwalia and Richard Malone, also close friends of Daley’s, for limited capsules. Aiming to push the boundaries in his vision of the brand’s signature products, from musical references to unique accessories, he leads the luxury label into unexplored territory.

For the Jamaican-Scottish designer, he creates to the strict code of three Cs: Community, Culture and Craftsmanship. “I coined the three Cs in a moment of pressure to articulate what we’re about. It was during the LVMH Finals in 2020, I only had a few minutes to explain the world of Nicholas Daley.” This ethos funnels down to the very last detail of every collection, from styling to photography. It is the essence of his approach to collaboration. “There’s a real richness in what we’re trying to celebrate. Whether that’s through the design, or through music. It’s that culture,” he says. “I’m always conscious of it, that richness which I have through my heritage, my collaborators and the community I work with, that’s what I want to put into everything I do.”

“When I’m designing, it’s about how I can make that wearer feel more of a sense of empowerment.”

These three simple but effective values are incorporated firmly into this collection. “Those three elements are the backbone of my design philosophy. That’s how I approached this collaboration.”

Community

The campaign is led by jazz artists Shabaka Hutchings and Lianne La Havas alongside a band of talented musicians, “Right through to the photography team and everyone around it. It was friends, people I admire.” Daley also wanted to spotlight the work of charity Tomorrow’s Warriors, who champion grassroots jazz talent in the UK. He enlists three of its horn players, Gifton, David and Elijah to form part of the band, connecting them to the wider creative community, “They were super gassed to have Shabaka and Lianne there.”

Lasting legacy is of prime importance, whether it be through bringing in collaborators close to home like his fiancée Nabihah Iqbal who conducts the campaign’s interviews or the designs themselves. Creating moments that are built to last stays at the forefront of this campaign. “All the collaborators I work with, they’re my friends, there’s a timelessness to our relationship.”

Designed with practicality in mind, the collection includes guitar straps, plectrums as well as other music-related items. When creating the capsule, it’s the complete lifestyle that Daley wanted to communicate, crafting bespoke outfits for each of the members featured for them to feel connected to the pieces and empowered whilst playing. “There’s a synergy, and people can enjoy the bags, the styling, it’s all one big collaboration of different minds, bringing in lots of elements and supporting the next generation.”

“How I tell these stories through the collaboration automatically has all these cultural nuances and references.”

Culture

Music – jazz in particular – played a vital role in his formative years. Glimpsed in collections since his brand’s 2015 inception, Nicholas Daley aims to bring a sense of musical celebration to every garment. To him, there’s a close relationship between the worlds of music and fashion as he puts it, “Music is such a powerful force that brings everyone together. When you combine that with the visual element such as fashion and styling — you can give everything an even greater presence when you communicate it out.”

Reliving the 1960s and ‘70s, the collaboration’s accessory offering channels the aesthetic of musical legends, Miles Davis and Jimi Hendrix to name a few. “I was looking at certain styling, how they were wearing particular garments on stage.”

Subtle details are a nod to these icons such as whipstitching, fringe detailing as well as braided motifs, with the collection’s color palette also paying tribute. “Strong mustard or tobacco, those nice icy blues and navy, everything was consciously selected from the reference photos of these past and present jazz and rock figures.”

The patchwork hats which Daley refers to as a “Rasta crown” are an ode not only to his Caribbean heritage but these musical reference points. ”The hat game has got to be on point. It completes the look. And I wanted to make sure that we worked on these very distinctive styles that really complement the bags.”

“Leather doesn’t get old, it just grows more character.”

Craftsmanship

For this collection, the last C is championed by Mulberry and its long-standing heritage in the leather realm. Daley breaks it down like so, “When you look at craftsmanship, or individuals or companies who really push on that, then it’s quite interesting when you can bring it all together.”

His eagerness to work with leather as well as Mulberry’s Made to Last sustainability mission and commitment to producing over 50% of its bags in its local carbon-neutral factories is what attracted him to the house in the first instance. Being the first time using the fabric, the aesthetic appeal which has withstood generations adds to the timelessness storytelling of the campaign.

The latest collaborative capsule collection comprises Mulberry’s iconic Antony bag reinterpreted in five size options, its signature postman’s lock revamped and inverted as well as a selection of music-inspired accessories. The range is also constructed with gender fluidity in mind, a design language Daley himself hopes to channel into his own collections. “Everything’s very fluid, and that’s something in 2022 that I’m going to be exploring.”

The latest Mulberry Editions Capsule collection with Nicholas Daley is available to purchase from the brand’s website now, check the unique campaign visuals above.

Read Full Article

What to Read Next

A Closer Look at Mulberry's Collaboration With Nicholas Daley
Fashion 

A Closer Look at Mulberry's Collaboration With Nicholas Daley

Presented by Mulberry
Inspired by past and present jazz icons.

Fred Perry and Nicholas Daley Reconnect to Honor British Southern Soul Boys
Fashion

Fred Perry and Nicholas Daley Reconnect to Honor British Southern Soul Boys

Exploring their intertwined connection with music and fashion.

Nicholas Daley Explores Black Folk and Blues in SS22 “Blue Quilt” Collection
Fashion

Nicholas Daley Explores Black Folk and Blues in SS22 “Blue Quilt” Collection

Under the covers of its most globally influenced collection to date.


Nicholas Daley and Fred Perry Reunite to Celebrate Contemporary Culture and Traditional Craftsmanship
Fashion

Nicholas Daley and Fred Perry Reunite to Celebrate Contemporary Culture and Traditional Craftsmanship

Drawing on the distinctive style of Jamaican reggae musician Peter Tosh.

Leica Officially Reveals the M11
Tech

Leica Officially Reveals the M11

Mixing traditional rangefinder photography with up-to-date camera technology.

Antiquorum Lines Up Star Lots For Watch Auction at Monaco Yacht Club
Watches

Antiquorum Lines Up Star Lots For Watch Auction at Monaco Yacht Club

Including watches from Patek Philippe, Rolex, F.P. Journe, Audemars Piguet and Omega.

This 1-of-40 Nissan Skyline GT-R NISMO 400R Is Worth $2.2M USD
Automotive

This 1-of-40 Nissan Skyline GT-R NISMO 400R Is Worth $2.2M USD

Based on the R33, the 400R is one of the most sought-after ’90s JDM cars in the world.

'Red Notice' Is Planning for 2 Back-to-Back Sequels
Entertainment

'Red Notice' Is Planning for 2 Back-to-Back Sequels

Shooting will begin in 2023.

Mystery Box Brand HEAT Recieves $5M USD Antler/LVMH Investment
Fashion 

Mystery Box Brand HEAT Recieves $5M USD Antler/LVMH Investment

Expect “gamification, AI-driven personalization, and interactive drops.”


'The Witcher 3' to Receive Netflix Series-Inspired DLC Along With Next-Gen Update
Gaming

'The Witcher 3' to Receive Netflix Series-Inspired DLC Along With Next-Gen Update

Possibly one of the game’s final DLCs.

Bank of America Says Solana Could Become the Crypto World's Visa
Tech

Bank of America Says Solana Could Become the Crypto World's Visa

Settling more than 50 billion transactions since its creation in 2020.

Nerf Celebrates 'The Book of Boba Fett' With EE-3 Carbine Rifle Blaster
Design

Nerf Celebrates 'The Book of Boba Fett' With EE-3 Carbine Rifle Blaster

Featuring three cylinders that hold four darts each.

Diemme and Hiking Patrol Unite For Limited-Edition Roccia Vet Sport
Footwear

Diemme and Hiking Patrol Unite For Limited-Edition Roccia Vet Sport

Bringing together nature and performance-focused footwear.

adidas Originals Serves Its Response CL in a Moody "Metal Grey" Colorway
Footwear

adidas Originals Serves Its Response CL in a Moody "Metal Grey" Colorway

Featuring a slew of retro running tech.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.