M&M, America’s multicolored, candy-coated chocolate snack, just announced conceptual Album Art Packs, paying tribute to Grammy award-winning artists like David Bowie, Rosalía, H.E.R., and Kacey Musgraves.
The M&M mascots are reimagined as iconic album covers, most notable, David Bowie’s 1973 Alladin Sane. Singer-songwriter and actress H.E.R has amassed four Grammys, including song of the year in 2020, and is reenvisioned as an incognito silhouette. The packaging winks to the singer’s mysterious anonymity during the self-titled release of 2017’s H.E.R. Rosalía’s El Mal Querer, released in 2018, is also featured on the new packaging, in addition to Kacey Musgraves’ 2018 Golden Hour.
The new packaging rebrands M&M as the candy of the people, gesturing to a larger cultural dialogue of inclusivity, reframing the chocolate mascots in an all-embracing celebration of heterogeneous artistry. The new packages rally younger fanbases to enjoy M&M’s as an extension of their ever-evolving individualism.
M&M’s Chief Marketing Officer, Sarah Young, describes the collection as a way to “…[harness] the power of music to connect people by helping them find their commonalities rather than focus on their differences, to inspire a deeper sense of belonging.”
To promote the special edition packaging, M&M’s turned to social media, treating 15 US-based fans to a sweet-toothed giveaway.
For a sugar rush, shop the new Album Packs on M&M’s homepage and at nationwide retailers.
Elsewhere in food and beverage news, Starbucks introduces its first fruit-flavored energy drink.