LVMH Takes Minority Stake in Aimé Leon Dore

Coming through its LVMH Luxury Ventures arm.

Fashion 
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LVMH has invested in New York-based label Aimé Leon Dore through its LVMH Luxury Ventures arm, which focuses on investing in emerging labels. LVMH Luxury Ventures will take a minority stake in the label, with the value of the deal currently undisclosed.

Aimé Leon Dore was founded by Teddy Santis in 2014, and has gained a large following for its mainline collections and collaborations with labels including Clarks, Drake’s and New Balance. Building on that collaboration, Santis was named Creative Director of New Balance’s Made in USA line last year.

Under the terms of the deal, Aimé Leon Dore will continue to be based at its New York head offices, while LVMH will also offer support and guidance to the brand. Sources also told WWD that the brand plans to add to its current New York flagship with a London store early this year.

In a statement announcing the investment, Teddy Santis said:

“LVMH’s vast network of global leaders across the industry and its rich history in growing exceptional storied brands offers a truly unique partnership opportunity to fuel the next chapter of growth Aimé Leon Dore.”

In other business news, LVMH also recently backed mystery box brand HEAT as part of a $5 million USD round.

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