GUESS USA Enlists Eli Russell Linnetz for Rebrand

Tasked with shooting the campaign for a new collection.

Fashion 
3,307 Hypes 2 Comments

GUESS USA is gearing up for a rebrand and it has enlisted ERL designer Eli Russell Linnetz to aid in the mission, according to The Business of Fashion.

The Guess Inc. sublabel specializes in collaborations and premium garments. With the new partnership, Linnetz who has worked with a wide array of coveted talent from Kanye West to Lady Gaga is tasked with shooting the campaign for a new line of products. By collaborating with the sought-after designer, GUESS USA’s goal is to “re-establish who we are as a company,” said GUESS USA director of brand partnerships, Nicolai Marciano.

Designed by Marciano, the forthcoming collection digs into the brand’s archive and features a Western American aesthetic, including shearling distressed denim jackets, fringed leather blazers and embellished suede corset tops. “Inspired by the American Iconography of early GUESS campaigns, the collection is filled with pieces you would find at artisanal roadside boutiques in America,” said Marciano in a release.

Regarding the campaign, Linnetz aims to bring back the early persona of GUESS that captivated fashion culture. “Everyone’s dancing around all this stuff and have trouble being super sexy or provocative,” said Linnetz. “Guess was so sexy in … advertising, so I definitely wanted to do something like that.”

Milan-based retailer Slam Jam is set to be the collection’s distribution partner, with a release schedule for this fall. Stay tuned for the campaign that is set to arrive in the coming months.

In related news, RHUDE’s FW22 collection exudes contemporary Americana.

Read Full Article

What to Read Next

Kim Jones' Dior Invites ERL's Eli Russell Linnetz to Collaborate on Its Upcoming Collection
Fashion

Kim Jones' Dior Invites ERL's Eli Russell Linnetz to Collaborate on Its Upcoming Collection

As confirmed by WWD, the new Dior collection will debut in Venice Beach on May 19.

Russell Athletic and Ceeze Utilise Leftover Materials For Hoodie Capsule
Fashion

Russell Athletic and Ceeze Utilise Leftover Materials For Hoodie Capsule

A continuation of last year’s upcycled collaboration.

Babylon LA Reunites With GUESS U.S.A for Skate-Infused Capsule Collection
Fashion 

Babylon LA Reunites With GUESS U.S.A for Skate-Infused Capsule Collection

Debuting at GUESS’ annual LOT 5 event in DTLA.


Russell Athletic and Ceeze Team Up for Upcycled Varsity Jackets
Fashion

Russell Athletic and Ceeze Team Up for Upcycled Varsity Jackets

Crafted from Russell Athletic sweatshirts.

Netflix's 'Fistful of Vengeance' Trailer Sees the Return of Legendary Assassin Kai Jin
Entertainment

Netflix's 'Fistful of Vengeance' Trailer Sees the Return of Legendary Assassin Kai Jin

Out on February 17.

Check Out New Balance’s Forthcoming 2002r Lineup
Footwear

Check Out New Balance’s Forthcoming 2002r Lineup

Featuring four rich colorways.

Kid Cudi, A$AP Rocky and Playboi Carti To Headline Smoker's Club Fest 2022
Music

Kid Cudi, A$AP Rocky and Playboi Carti To Headline Smoker's Club Fest 2022

Taking place on April 30.

Early Look at the Air Jordan 11 Low "72-10"
Footwear

Early Look at the Air Jordan 11 Low "72-10"

The Summer-appropriate kicks are styled with glossy tumbled leather mudguards.

Jacob & Co. Begins Accepting Cryptocurrency With Bitpay
Tech

Jacob & Co. Begins Accepting Cryptocurrency With Bitpay

Claiming to be the first luxury brand to accept cryptocurrency.


Gagosian Announces New Gallery in Gstaad, Switzerland
Art

Gagosian Announces New Gallery in Gstaad, Switzerland

Damien Hirst will be the first exhibiting artist.

Bandai Namco's ‘My Hero Academia Ultra Rumble’ Game Announces Beta Testing Schedule
Gaming

Bandai Namco's ‘My Hero Academia Ultra Rumble’ Game Announces Beta Testing Schedule

Registration is now open for players within Japan.

Google Is Reportedly Creating an AR Headset
Tech

Google Is Reportedly Creating an AR Headset

Project Iris could ship as soon as 2024.

Nike Drops Multicolor Air Max 95 in “Ironstone” Colorway
Footwear

Nike Drops Multicolor Air Max 95 in “Ironstone” Colorway

Clad in a neutral color scheme with a textural twist.

RHUDE’s FW22 Collection Exudes Contemporary Americana
Fashion

RHUDE’s FW22 Collection Exudes Contemporary Americana

Inspired by the 80’s power suit.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.