For its release, the fashion retailer connected with Brandon Sines, the artist behind the NYC-based Frank Ape project, to create digital art featuring Gap’s iconic hoodies. Beginning at 9 a.m. PT on Thursday, Gap’s digital collectibles will be tiered on four levels — Common, Rare, Epic and One-of-a-Kind — with Common being the first release. Each NFT from this initial drop will be priced at 2 tez (XTZ), or about $8.30 USD.
Additional drops will take place over the next two weeks, including the Rare drop on January 15 at 6 tez each ($25 USD), the Epic drop on January 19 priced at 100 tez ($415.00 USD) each and the One-of-a-Kind auction on January 24.
“The gamified experience encourages customers to collect iconic Gap hoodie digital art at the Common and Rare levels to unlock the opportunity to purchase the Epic – limited edition digital art by Brandon Sines and a physical Gap x Frank Ape by Sines hoodie,” the company explained, noting that additional digital experiences are being planned for the future.
The collection will be available to shop at gap.com/nft and will be available on a first-come, first-served basis.