CEEC Takes LA Streetwear With Debut Collection "INTRO"

Blurring the lines between new and old for its “New Vintage” collection.

Fashion 
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Los Angeles-based streetwear brand CEEC, which stands for “Create, Explore, Expand and Conquer,” has arrived with its debut collection titled “INTRO.” Similar to that of a music album, the “INTRO” collection imprints music into the DNA of the label and sets the overarching tones. The acronym brand name reflects CEEC’s spirit of exploration in the world of streetwear and how they want to approach the space from their own perspective, using clothes as a medium to push back against “trendy styles” led by big data.

Taking inspiration from streetwear culture and high fashion, CEEC is blurring the lines between new and old to develop its “New Vintage” line. Tornado is a key theme in the collection, coming through in the capsule in several unique design details, including type and dirty washed techniques. The name represents the idea that one must destroy before they “create.” CEEC’s debut collection will include everything from graphic hoodies and distressed trousers to velvet collar bomber jackets, vests, and T-shirts.

CEEC’s eclectic debut collection, “INTRO” is available now on the brand’s website and in select stores. CEEC is produced by its parent company, Milly Rock Group, which empowers creatives around the world to launch their brands in both the U.S. and Chinese markets.

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