C4 Energy Launches Starburst Sugar-Free Energy Drinks

Coming in bright and bold Strawberry, Cherry, Orange and Lemon flavor options.

Food & Beverage
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C4 Energy, by sports nutrition specialist Nutrabolt, has now teamed up with Mars Wrigley for a line of Starburst candy-inspired sugar-free energy drinks.

Created in closer partnership to replicate the taste of the beloved fruit-flavored soft taffy candy, the range features bright and bold Strawberry, Cherry, Orange and Lemon flavor options. The collaborative line of energy drinks is made with no artificial flavors, colors, or dyes, and contains zero calories, sugar or carbs. Each drink is also formulated with a combination of clinically studied functional ingredients including CarnoSyn® Beta-Alanine, an amino acid for muscular endurance, BetaPower® to maintain cellular hydration, caffeine anhydrous for energy and L-Citrulline for fitness performance and overall wellness.

“We set out to find the perfect partnership that would combine the strengths of two recognizable brands known for incredible flavor and unbelievably devoted customer bases,” said John Herman, Chief Commercial Officer of Nutrabolt. “Over two years in the making, both teams worked together to deliver the closest possible candy flavor experience via our zero-sugar performance energy drinks that will ignite one’s taste buds and exceed flavor expectations. The innovative flavor collaboration created with Mars Wrigley was inspired by our unwavering commitment to serve our loyal fans and help them maximize their performance while also having fun in the process.”

Available in 16 oz cans, the Starburst x C4 Energy drinks are available no on C4’s website, Amazon and select retailers.

For more food and beverage news, Outback Steakhouse recently introduced “Bloomin’ Fried Shrimp.”

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