Reebok Officially Reveals Its Sugary Footwear Collaboration With Jelly Belly

Nostalgia appears to be a reoccurring theme for Reebok‘s latest collaborative projects. In 2021, we’ve seen the globally-recognized sportswear brand join hands with the Power Rangers, Candy Land and Jurassic Park for joint collections, and now it has tapped Jelly Belly for a sugary assortment of footwear.

Four models are included in this two-party collection such as the Reebok’s Instapump Fury, Club C Legacy, Classic Leather Legacy and the Club C Revenge. Headlining the range is the Instapump Fury which comes decorated to represent the candy company’s most vivid fruit flavors. The mulit-colored uppers are dressed with a mosaic of cherry, plum. pink grapefruit and Berry Blue throughout the base and come accented with milky side cages.

There are a duo of Club C Legacy pairs here, the first of which draws from BeanBoozled — a game where participants are asked to spin a wheel and eat the jelly bean that matches the color it lands on — while the second translates the jelly bean flavors of lemon lime, Island Punch and cream soda. The former makeup playfully splits its tongue branding with a BeanBoozled hit on the left shoe and a “Caution Contains Weird and Wild Flavors” notation.

Rounding out the assemblage are the Club C Revenge and Classic Leather Legacy pairs. The Club C Revenge bears chalk base layers and embeds colorful details that are symbolic of wild flavors such as strawberry daiquiri and caramel corn. Heightened lace holes have even been swapped out for a chocolate pudding jelly bean. Lastly, Classic Leather Legacy calls out Jelly Belly’s iconic licorice, Tutti-Fruitti and bubble gum offerings and fashions them in eye-catching fashion. Uppers are treated with a multi-toned aesthetic and come marked by tongue banners that read “CL Legacy Mix.”

The Reebok x Jelly Belly collection is dropping via Reebok on September 26, while a global release will go down on September 28