Drake's OVO Unveils New NBA Collaboration With Bobby Shmurda-Fronted Campaign
Inspired by the New York Knicks.
Drake‘s OVO brand on Monday officially unveiled a collaboration with the NBA as part of its larger Fall/Winter 2021 collection.
Ringing in the partnership, the label employed Bobby Shmurda to appear in a new campaign spotlighting the New York Knicks-inspired line. In a series of images posted to Instagram, the Brookyln rapper introduces several new pieces, including a hat and a full tracksuit.
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The OVO x Knicks New Era cap boasts the brand’s signature owl iconography alongside a basketball in the team’s classic blue, orange and white colors. Additionally, a varsity-style warm-up jacket features OVO’s massive “O” patch in orange on its upper right quadrant and the Knicks’ logo in the same tone in its upper left quadrant. Below the basketball team’s logo, the jacket includes embroidery reading “World Champions 1970, 1973.”
The OVO x Knicks collection is scheduled to drop on September 29. Price details have not yet been announced.
Meanwhile, Drake has claimed the top spot on the Billboard 200 albums chart for the third consecutive week with his latest album Certified Lover Boy. According to the outlet, the record earned 171,000 equivalent album units in the U.S in the week ending September 23, after opening two weeks ago with this year’s largest week for an album with 613,000 units.
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