The latest Tiffany & Co. campaign sees Beyoncé and JAY-Z reprise their star roles as the jewelry company’s ambassadors. In the new video, Beyoncé’s musical talents grace the screens as she covers “Moon River,” a song Audrey Hepburn famously sang in the iconic 1961 Blake Edward film, Breakfast at Tiffany’s.
This video is the most recent addition to Tiffany’s “About Love” campaign which was first introduced to the world in August when Beyoncé and JAY-Z were photographed in front of a rare Jean-Michel Basquiat painting titled Equals Pi. The powerhouse couple is adorned in an incredible assortment of diamond-intensive pieces throughout the campaign. Beyoncé wears the Tiffany Diamond, which is considered one of the most important gemstones of the house since the 19th century. JAY-Z wears Jean Schlumberger’s legendary Bird on a Rock brooch reimagined by the jewelry brand’s artisans as a pair of one-off cuff links. Schlumberger was best known for dressing the elite society of the ’60s and ’70s.
The video takes on a cinematic, dreamlike visual that features nostalgic flashbacks seemingly telling the Carters’ love story. The video captures the couple’s undeniable chemistry, fitting for the “About Love” campaign. Check out the video above.
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