Gillette Unveils Limited-Edition Razor in Collaboration With HYPEBEAST

Putting shaving back in style.

Design
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Having teased the collaboration last week, leading male grooming brand Gillette has partnered with HYPEBEAST for a limited-edition razor — serving as the latter’s first venture into shaving products.

With over 115 years of shaving innovation, the latest collaboration utilizes Gillette’s trademark ProGlide technology with five anti-friction blades offering the brand’s smoothest shave to date. Adopting a sleek all-black colorway, the matte-textured handle boasts a tonal HYPEBEAST logo and arrives with a magnetic stand to keep your razor upright and within reach on the bathroom sink.

The limited-edition Gillette x HYPEBEAST Razor is available to purchase now from Boots retailers.

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Ali Mohammed-Ali Lead Content Strategist

Ali Mohammed-Ali is a writer, editor and strategist based in London. Throughout his career working in the cultural space, he’s spotlighted tastemakers, shaped independent platforms and helped brands establish their voice. At Hypebeast, Ali has led global and regional campaigns across editorial, creative, print and content strategy — crafting engaging narratives that resonate with culturally tuned audiences as well as build credibility for the brands behind them.

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