Vandy the Pink Teams with HBX To Serve up a Sweet, Ice Cream-Inspired Collection

Ahead of the capsule’s launch, the designer breaks down his influences, inspirations and more.

Footwear 
13,050 Hypes 5 Comments

No matter if he’s playfully crafting Hawaiian-inspired shirt-and-short drops for the summer or making a Carhartt-inspired “Varhartt” mule, Vandy the Pink’s creations are consistently lighthearted and whimsical. This isn’t just a marketing gimmick either — it’s simply a reflection of the Korean creator’s personality. “I’m trying to communicate, make friends, have fun” he tells me. “I’m inspired by a lot of things and want to share those inspirations and the joy they can bring with the people around me.”

Vandy started in fashion by customizing shoes and clothes, taking fabrics from luxury brands and applying them to his own bespoke pieces in the tradition of creators like Dapper Dan. Among his many custom creations were several standout iterations of the Reebok Beatnik, spotlighted in an installment of HYPEBEAST’s Sole Mates series. However, he wanted to evolve beyond that. “I got tired of using other people’s things,” he reminisces. “I decided to make my own products from scratch, and I started off by creating original characters.”

These characters are a burger and a box of french fries, humanized with feet and eyes. “I grew up with a lot of toys and collectables,” Vandy says. “I made both of these characters, and they wound up serving as cornerstones for my brand, giving it a voice and an ethos that I could expand on.”

As you may have noticed by his choice of mascots, fast food is a recurring theme in Vandy’s work. His signature “Burger Shoes” — a mouthwatering fusion of a Dunk and a fully loaded hamburger with a french fry midfoot graphic and sesame seed bun-inspired overlays — have released in multiple colorways ranging from the “OG Burger” to “Veggie Burger” and “Spicy Burger.” A new “Ice Cream Burger” colorway, shown above, serves as the centerpiece of his forthcoming HBX collection, which also includes a rug and a plush toy.

But why burgers and fries? As Vandy tells it, it’s his interpretation of the age-old American dream. “I was born in Korea, and moved to the US when I was in high school,” he says. “I was really influenced by the commercials I was seeing, especially fast food commercials. They were so different from anything we had in Korea, and would show these big, glossy hamburgers and overflowing buckets of fries. That always stuck with me.”

“Streetwear style was much more challenging [in the early '00s] … I’m looking to bring that unique, fresh feeling back.”

It wasn’t just American fast food that influenced Vandy’s brand: his love of ‘90s and ‘00s Japanese streetwear played a large part as well. His face lights up when he reminisces about NIGO’s run at the helm of BAPE and all the unique pieces he created around the turn of the century. “Streetwear style was much more challenging back then,” he says “Lots of different textures, cuts and unique pieces. A lot of brands are doing the same thing these days and I’m looking to bring that unique, fresh feeling back.”

Both of these pieces can be seen in the bright colors and bold prints of Vandy the Pink’s exclusive HBX collection. However, where many of his previous releases drew upon dinner for inspiration, this collection is dessert — both literally and figuratively, as it’s inspired by ice cream cake. Each piece features a sweet brown, white and gold color scheme, embellished with small pops of pink to complete the neapolitan look. The “Ice Cream Burger Shoes” even feature a midfoot embellishment that nods to a chocolate-dipped Pocky stick.

“Now that it’s safer to go out again and people are more comfortable being around one another, I was so excited to go eat ice cream with my friends,” he laughs. “Last summer I couldn’t really do anything. All I’d do was design and eat ice cream by myself, even though something like that is an experience that’s way better shared with other people.” When asked if he sees the collection as a celebration, Vandy nods his head. “We’re having a lot of fun.”

The Vandy the Pink x HBX collection will release on the HBX webstore July 23 at 9pm ET.

Read Full Article

What to Read Next

Detailed Look at Vandy the Pink and HBX's "Ice Cream" Collection
Footwear

Detailed Look at Vandy the Pink and HBX's "Ice Cream" Collection

Sneakers, a rug and a plush toy, available exclusively at HBX.

Beat the Heat With Krispy Kreme's Ice Cream-Inspired Doughnuts and Milkshakes
Food & Beverage

Beat the Heat With Krispy Kreme's Ice Cream-Inspired Doughnuts and Milkshakes

Available for a limited time only.

Vandy The Pink Takes On Summer With Weekly Hawaii-Inspired Drops
Fashion

Vandy The Pink Takes On Summer With Weekly Hawaii-Inspired Drops

Featuring collaborations with HIDDEN.NY and Anwar Carrots.


Dom Pérignon and Morgenstern’s Finest Ice Cream Team Up For a Unique Ice Cream-Infused Omakase Experience
Food & Beverage

Dom Pérignon and Morgenstern’s Finest Ice Cream Team Up For a Unique Ice Cream-Infused Omakase Experience

The seven-course menu pairing was made in collaboration between architect Stephanie Goto and Nick Morgenstern.

Off-White™ and Nike Officially Unveil Its Collaborative Air Zoom Tempo NEXT% Capsule
Footwear

Off-White™ and Nike Officially Unveil Its Collaborative Air Zoom Tempo NEXT% Capsule

Dropping in “Scream Green”, “Pink Glow” and “White/Solar Red” colorways.

DRIVERS: Kevin Hart and His 1965 Ford Mustang Restomod
Automotive

DRIVERS: Kevin Hart and His 1965 Ford Mustang Restomod

The actor and comedian opens up about his modest love for American muscle.

Freddie Gibbs Is Stepping Into His Next Phase
Music 

Freddie Gibbs Is Stepping Into His Next Phase

With a debut acting role premiering at Cannes, and a new album looming, the artist reflects on longevity and integrity.

Specialized Reintroduces Its S-Works Recon Cycling Shoe, But With Laces
Footwear

Specialized Reintroduces Its S-Works Recon Cycling Shoe, But With Laces

Designed for the ultimate off-road ride.

Bottega Veneta's Signature Green Makes Everything Look Good, Including the New Flash Boot
Footwear

Bottega Veneta's Signature Green Makes Everything Look Good, Including the New Flash Boot

Available for pre-order now in “Black,” “Grass,” or “String.”


Lewis Hamilton Wants to Change Motorsport, and the World
Automotive

Lewis Hamilton Wants to Change Motorsport, and the World

The Formula 1 driver speaks to HYPEBEAST about taking a stand for Black representation in his sport.

Balenciaga's Faux Fur-Covered Track Sandal Is Next Level
Footwear

Balenciaga's Faux Fur-Covered Track Sandal Is Next Level

$895 USD. Is Balenciaga fur-real?

Google Faces $588 Million USD Fine By French Authorities
Tech

Google Faces $588 Million USD Fine By French Authorities

Penalized for more anticompetitive behavior.

Chanel Releases Limited Rainbow J12 "Electro" Watch
Watches

Chanel Releases Limited Rainbow J12 "Electro" Watch

Inspired by electronic music of the ’90s.

Scottie Pippen Is Opening Up His Chicagoland Home on Airbnb
Travel

Scottie Pippen Is Opening Up His Chicagoland Home on Airbnb

Live like a champion.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.