Twitter Is Testing A New In-App Shopping Feature

Select businesses can now display their products at the top of their profile.

Tech
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Twitter on Wednesday announced that it is testing a new feature that allows users to shop and purchase products through an in-app window.

Dubbed, “The Shop Module,” the pilot offers a dedicated space at the top of a profile where businesses can clearly list their products in a carousel. Upon visiting a profile with an enabled Shop Module, users can tap through the products to learn more information, view pricing details and make a purchase seamlessly through the app.

The feature will first be available to a small group of brands in the U.S., including GameStop, Arden Cove, and approximately 10 other brands. The Shop Module will be available to users in the U.S. who use Twitter in English on iOS devices beginning Wednesday.

“With this pilot, we’ll get to explore how our engaged, responsive and chatty audience reacts to products that are emotionally charged — like a new jersey from your favorite sports team — or that provide lasting impact — like a new skincare regimen,” Twitter’s revenue product lead, Bruce Falck, wrote in the post.

The Shop Module will only become available to businesses with a Professional Profile, which Twitter first began testing in April to provide organizations, non-profits, publishers and creators with additional methods of displaying specific information about their business, including their address, phone number, operating hours and more.

Last week, Twitter reported that it had reached 206 million daily active users and exceeded quarterly revenue expectations.

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