The North Face Discontinues Atom Logo Following Futura Backlash

The move comes after fans rally behind the artist’s official statement.

Fashion
9,415 Hypes 6 Comments

As fans continue to support Futura following his official statement, The North Face has now discontinued the use of the atom logo at the center of the artist’s lawsuit.

In a statement posted to its website, the outdoors specialist has addressed the legal issue that claims it has co-opted his “stylized depiction of an atom” for use in a logo for a 2019 collection of waterproof outerwear called “FUTURElight.” “The North Face, as well as VF Corporation and its family of brands, are home to and partners of many incredibly talented artists. We have great respect for artistic individuality, expression, and intellectual property, and would never want an artist to feel otherwise.” Focussing on its “deep respect for artists,” The North Face also noted that Futura is an “artist we hold in high esteem” in reference to the alleged diminishing in Futura’s statement.

Head over to The North Face’s website to read the statement in full.

In case you missed it, Quentin Tarantino thinks only Bruce Lee’s daughter should have a problem with Once Upon a Time…in Hollywood portrayal.

Read Full Article

What to Read Next

The North Face Responds To Recent Futura Atom Logo Lawsuit Update
Fashion

The North Face Responds To Recent Futura Atom Logo Lawsuit Update

“The comments by Futura’s lawyer do not accurately represent the legal issues pending before the court.”

Law Firm Representing Futura Offers The North Face Lawsuit Update
Fashion

Law Firm Representing Futura Offers The North Face Lawsuit Update

TNF has filed claiming the artist has no trademark rights for atom logo.

Explore Mont Blanc With The North Face’s All-New Immersive Experience
Footwear

Explore Mont Blanc With The North Face’s All-New Immersive Experience

And take a deep dive into the brand’s VECTIV technology.


Futura Issues Statement Regarding TNF Lawsuit, Reveals Threat to Pay Lawyer Fees
Fashion

Futura Issues Statement Regarding TNF Lawsuit, Reveals Threat to Pay Lawyer Fees

The outdoors specialist referred to him as a “self-described street artist who sometimes uses an atom motif.”

Vin Diesel Hints at Forthcoming Spinoff for Charlize Theron's 'Fast & Furious' Character
Entertainment

Vin Diesel Hints at Forthcoming Spinoff for Charlize Theron's 'Fast & Furious' Character

A script is confirmed to be already in the works.

Louis Vuitton's SS22 Broke Records With 130 Million Livestream Viewers, Report Says
Fashion 

Louis Vuitton's SS22 Broke Records With 130 Million Livestream Viewers, Report Says

With most viewers in China.

Mac Miller's Brother Seemingly Disapproves of Upcoming MGK Film 'Good News': “At Least Change the Title”
Entertainment

Mac Miller's Brother Seemingly Disapproves of Upcoming MGK Film 'Good News': “At Least Change the Title”

The movie, although fictional, will reportedly take inspiration from the lives of Miller, Lil Peep, Pop Smoke and Juice WRLD.

The 20 Watches You Should Start Saving For at Charity Auction Only Watch 2021
Watches

The 20 Watches You Should Start Saving For at Charity Auction Only Watch 2021

53 unique watches from the likes of Patek Philippe, Richard Mille and Audemars Piguet will be sold.

Robinhood Reveals $1.4 Billion USD Net Loss Over the Past Three Months in IPO Filing
Tech 

Robinhood Reveals $1.4 Billion USD Net Loss Over the Past Three Months in IPO Filing

Related to the memestock fiasco earlier this year.


FX’s ‘Alien’ TV Series To Begin Filming Next Year
Entertainment

FX’s ‘Alien’ TV Series To Begin Filming Next Year

The franchise’s first TV appearance.

FEWOCiOUS NFT Collection Sells For Over $2 Million USD at Christie’s
Art

FEWOCiOUS NFT Collection Sells For Over $2 Million USD at Christie’s

The auction was so popular it crashed the site.

James Franco Settles Sexual Misconduct Lawsuit For $2.2 Million USD
Entertainment

James Franco Settles Sexual Misconduct Lawsuit For $2.2 Million USD

Filed by two former students at his Studio 4 Film School.

Adam Sandler is Holding Basketball Tryouts for New Sports Movie 'Hustle'
Entertainment

Adam Sandler is Holding Basketball Tryouts for New Sports Movie 'Hustle'

Must be at least 6’5 with NBA-worthy ball skills.

'Space Jam: A New Legacy' x Nike Air Force 1 "Computer Chip" Offers All-Over Digital Print
Footwear

'Space Jam: A New Legacy' x Nike Air Force 1 "Computer Chip" Offers All-Over Digital Print

Global chip shortage, you say?

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.