NTWRK is partnering with Glenmorangie Whisky as well as the brand’s inaugural group of “Mix Makers” to debut the all-new “X by Glenmorangie.” Glenmorangie’s Highland whisky makers uses endless imagination and five key ingredients – wood, water, barley, yeast, and time – to dream up delicious single malt whiskies over the last 175 years. Now, X by Glenmorangie marks a new single malt Scotch whisky, made especially for mixing with other drinks.
The partnership will celebrate the multitude of unique flavor possibilities when mixing X by Glenmorangie and toast to the mix of things that makes us all, unique. Known as the Glenmorangie Mix Makers, designer Brandon Blackwood, pianist Chloe Flower, creative Alani Figueroa and R&B artist Tone Stith, are joining the brand for video content, which will feature an exclusive product drops, as well as a series of events and social content. Sitting at the creative intersection of style, culture and music, X by Glenmorangie is designed for how we all enjoy cocktails today, with room to experiment and mix and match. Aiming to welcome more people than ever into the wonderful world of whisky, Glenmorangie’s Mix Makers will utilize X by Glenmorangie to demonstrate the multitude of flavors that can be created using this single malt Scotch whisky.
Crafted to encourage mixing different drinks, X by Glenmorangie has a sweeter and much richer profile that’s ideal for simple serves that require minimal ingredients. The versatility of the single malt allows for easy cocktail creation to seamlessly fit into all occasions, from BBQs and brunches to date nights and impromptu karaoke outings. As part of their partnership, the Glenmorangie Mix Makers will collaborate on a limited edition, collectible barware kit that will be available through an exclusive drop on NTWRK this month, alongside an all-new video series on the platform and an ongoing event series throughout the Summer.
“People are more comfortable than ever mixing up their own cocktails, so we wanted to craft a single malt whisky that makes the space itself more inviting for newcomers and cocktail lovers to enjoy whisky wherever and however they please,” says Allison Varone, VP, Emerging Brands at Moët Hennessy. “Our Mix Maker partners will help illustrate how they mix up their craft and how X by Glenmorangie’s ethos resonates with them.”
Glenmorangie’s inaugural group of Mix Makers will illustrate how they whip up their favorite refreshingly easy serves using X by Glenmorangie during an exclusive episode on NTWRK, featuring simple serves and candid discussions. Head to the brand’s website now so you won’t miss any of this and download the NTWRK app to enter for your chance to win a custom barware kit designed by our Mix Makers. Tune into NTWRK on 7/30 at 11am PST to check out the drop!