If there’s anything that’s just as, if not more important than music to Bad Bunny, it’s his community. And so this Summer, he’s expanding upon his “Deja tu Huella™ campaign with Cheetos that was kicked off in 2020, and he’s bringing his
“Deja tu Huella” — which translates to “Leave Your Mark” in English — is an initiative designed to celebrate Hispanic culture and its impact on society. For its second phase, Bad Bunny and Chester Cheetah are blessing fans with two new experiences — a fashion collection with adidas along with the Deja tu Huella Estudiante Fund, a contest that will give a total of $500K USD to students in the U.S. and Puerto Rico.
“The partnership coincides with the strength of ‘Deja tu Huella’, Bad Bunny told HYPEBEAST in a brief interview about the partnership. “We want to leave our footprint with all the good things we’ve been doing, unify the community with Cheetos and adidas and to give strength to something positive.”
The collaborative apparel items are a fusion of the “DÁKITI” crooner’s vivid style and Chester’s “Cheetos Look.” On deck is a cheetah-patterned tracksuit along with a duo of soccer-like jerseys, all of which can be unlocked before its official August 6 NTWRK launch through the Cheetle iD e-commerce platform. Essentially how it works is that the Cheetle iD technology will detect if fans have Cheetos dust on their fingers, and the first 100 to do so will receive first access to the clothes.
Additionally, Cheetos and Bad Bunny are giving ten students a $50K USD scholarship that can be used towards their education. To enter, fans in the US and Puerto Rico must participate in the #DejaTuHuella TikTok Hashtag Challenge and submit a 60-second video that shows how they’re leaving their mark in the world. Submissions are being accepted now through August 17.
If one were to write out a list of the biggest global music icons of this generation, there’s no question that Bad Bunny‘s name deserves to be jotted down. The Puerto Rican artist’s Latin trap and reggaeton songs continue run up the numbers on the streaming charts, his 2022 El Ultimo Tour Del Mundo Tour and sneaker collaborations with adidas instantly sold out and he even took his talents to the WWE ring. Before we parted ways, HYPEBEAST asked Bad Bunny what he and Chester would call their tag team name in the WWE ring. His answer? “Los Salvajes”, which translates to “The Savages”.
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