Vacheron Constantin Opens North American Flagship Boutique in New York

The brand has been represented in the US since 1832.

Watches
1,662 Hypes 1 Comments

Vacheron Constantin has opened a new two-storey, 4,500 sq ft North American flagship boutique in Manhattan.

Located between Madison and Park Avenue at 28 East 57th Street, the boutique features a glass façade and “a brass-toned design” in the shape of the brand’s Maltese Cross emblem.

Visitors entering the boutique will find themselves in a double floor height atrium where they can discover Vacheron’s application of crafts and techniques at a discovery table housing an assortment of Métiers d’art watches or learn the history of the brand in the US via an interactive digital experience on screen.

A first floor area will showcase Vacheron’s restoration capabilities while a VIP lounge and a family-friendly bar offers games and refreshments.

The boutique will also accommodate an in-house watchmaker, allow for strap customization, house the first ever permanent collection of Vacheron Constantin’s “Les Collectionneurs” vintage offering as well as feature rotating exhibition space.

The first such exhibition will feature Vacheron Constantin’s recently revealed American 21 Piece Unique, an exacting recreation of the iconic watch that celebrates its centenary this year, which will be joined by a selection of historic pieces from the brand’s archive.

Vacheron Constantin established its first agent in New York in 1832 meaning by the 20th Century the brand was already well established and prized by the likes of the Rockefellers, automobile maker James Ward Packard and later actors such as Marlon Brando and Elizabeth Taylor.

Elsewhere in watches, Patek Philippe drops a host of new high-end watches at exhibition in Geneva.

Read Full Article

What to Read Next

Vacheron Constantin Recreates American 1921 Using Centuries-Old Watchmaking
Watches

Vacheron Constantin Recreates American 1921 Using Centuries-Old Watchmaking

The brand’s Style and Heritage Director, Christian Selmoni, talks to HYPEBEAST about the centenary challenge.

Vacheron Constantin Introduces New Overseas Models for 2021
Watches

Vacheron Constantin Introduces New Overseas Models for 2021

A pink gold tourbillon and two ultra-thin perpetual calendars.

Vacheron Constantin Overseas Everest Limited Editions Have Reached Earth's Highest Peak
Watches

Vacheron Constantin Overseas Everest Limited Editions Have Reached Earth's Highest Peak

The Swiss brand brings a new casual aesthetic to the Sports Luxe model.


New York City Opens Its First Cybersecurity Defense Center
Tech

New York City Opens Its First Cybersecurity Defense Center

Protecting the city against hackers.

BILLY's Tokyo Presents Premium PUMA Suede Vintage Collaboration
Footwear

BILLY's Tokyo Presents Premium PUMA Suede Vintage Collaboration

Complete with elastic tongue detailing that enables it to be worn with or without laces.

This University of Oregon Air Jordan 7 PE Is Limited to 120 Pairs
Footwear

This University of Oregon Air Jordan 7 PE Is Limited to 120 Pairs

All of which were distributed to UO’s men’s and women’s hoop squads plus friends of Jordan Brand.

Nintendo Is Finally Bringing 'Advance Wars' to the Switch
Gaming

Nintendo Is Finally Bringing 'Advance Wars' to the Switch

Remastered as ‘Advance Wars 1+2: Re-Boot Camp.’

Tyler, the Creator Drops Brand New Single "LUMBERJACK"
Music

Tyler, the Creator Drops Brand New Single "LUMBERJACK"

Released shortly after teasing ‘CALL ME IF YOU GET LOST.’

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, Palace, Gallery Dept., NOAH and more.


FedEx Is Testing Out Self-Driving Cars That Will Deliver Packages Straight to Your Door
Automotive

FedEx Is Testing Out Self-Driving Cars That Will Deliver Packages Straight to Your Door

Currently partnering with Nuro for the autonomous couriers.

Someone Just Dropped $136k USD on This 1994 Toyota Land Cruiser FZJ80
Automotive

Someone Just Dropped $136k USD on This 1994 Toyota Land Cruiser FZJ80

Admittedly, it does only have 1,000 miles from new.

Awake NY Teams with Merrell For Nostalgic 1TRL Jungle Moc
Footwear

Awake NY Teams with Merrell For Nostalgic 1TRL Jungle Moc

A grown-up iteration of a silhouette many a ’90s baby is familiar with.

J. Cole's Dreamville Artists Will Reunite at Red Rocks Amphitheatre
Music

J. Cole's Dreamville Artists Will Reunite at Red Rocks Amphitheatre

Marking the first time the team will have performed together in over two years.

STAUD and New Balance Rekindle Partnership With a 327 and 57/40 Collection
Footwear

STAUD and New Balance Rekindle Partnership With a 327 and 57/40 Collection

The LA-based imprint gravitates towards summery hues for its newest footwear collaboration.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.