After merging the two worlds of boating and sport with the adidas Originals team, NOAH is starting off the Summer with another collaboration that boasts a charity-focused component. The brand has teamed up with Tony’s Chocolonely — a confectionery company that’s based in Amsterdam — on a collaborative tee that is geared towards raising awareness around modern slavery in the cocoa industry and empower cocoa farmers to be autonomous in the future.
The shirt comes in a navy colorway and bears white font on the front and back sides. The former spells out the words “End Modern Slavery In Cocoa” and the latter displays a message that essentially defines how illegal child labor and extreme poverty are symptoms of the unethical economical model across the industry. Underneath this text comes co-branded hits with NOAH‘s moniker landing on the left side and Tony’s Chocolonely’s on the right.
The tee is dropping on June 26 pop-up at NOAH‘s SoHo flagship store, and each customer who purchases the collaborative tee will also receive a complementary bar of Tony’s chocolate. 100% of the proceeds will be sent directly to the Chocolonely Foundation. Additionally, NOAH is hosting a second pop-up experience in Amangansett, NY on July 7.
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