NOAH and Tony’s Chocolonely Unveil Collaborative Tee to Bring Awareness to Slavery in the Cocoa Industry

100% of the proceeds will go to the Chocolonely Foundation.

Fashion
2,746 Hypes 3 Comments

After merging the two worlds of boating and sport with the adidas Originals team, NOAH is starting off the Summer with another collaboration that boasts a charity-focused component. The brand has teamed up with Tony’s Chocolonely — a confectionery company that’s based in Amsterdam — on a collaborative tee that is geared towards raising awareness around modern slavery in the cocoa industry and empower cocoa farmers to be autonomous in the future.

The shirt comes in a navy colorway and bears white font on the front and back sides. The former spells out the words “End Modern Slavery In Cocoa” and the latter displays a message that essentially defines how illegal child labor and extreme poverty are symptoms of the unethical economical model across the industry. Underneath this text comes co-branded hits with NOAH‘s moniker landing on the left side and Tony’s Chocolonely’s on the right.

The tee is dropping on June 26 pop-up at NOAH‘s SoHo flagship store, and each customer who purchases the collaborative tee will also receive a complementary bar of Tony’s chocolate. 100% of the proceeds will be sent directly to the Chocolonely Foundation. Additionally, NOAH is hosting a second pop-up experience in Amangansett, NY on July 7.

 

View this post on Instagram

 

A post shared by Noah Clothing (@noahclothing)

Previously, NOAH collaborated with Tom Wesselmann for an artistic apparel collection.

Read Full Article

What to Read Next

Tom Wesselmann and NOAH Deliver Collaborative Collection
Fashion

Tom Wesselmann and NOAH Deliver Collaborative Collection

Highlighting the work of the Pop Art legend.

NOAH and Vans' Style 24 LX Collaborations Pay Homage to the Famed Venice Curbs
Footwear

NOAH and Vans' Style 24 LX Collaborations Pay Homage to the Famed Venice Curbs

And feature bold abstract camo patterns.

NOAH and New Order's Collaborative Collection Might Earn You the "Perfect Kiss"
Fashion

NOAH and New Order's Collaborative Collection Might Earn You the "Perfect Kiss"

Graphics and lyrical cues inform special apparel, accessories and even chewing gum.


NOAH and New Order's Collaboration Is an Expression of "True Faith"
Fashion 

NOAH and New Order's Collaboration Is an Expression of "True Faith"

A thematic collection and playlist born from founder Brendon Babenzien’s devotion to the legendary new wave band.

Reese Cooper’s Spring/Summer 2022 Collection Invites You To Take a Breath of Fresh Air
Fashion

Reese Cooper’s Spring/Summer 2022 Collection Invites You To Take a Breath of Fresh Air

Inspired by the mountains.

Kraft Dinner Canada Churns Up Six New Mac & Cheese Flavors
Food & Beverage

Kraft Dinner Canada Churns Up Six New Mac & Cheese Flavors

Bringing back the highly-rated Cotton Candy flavor.

Nike Shares Hit Record High After Impressive Q4 Growth
Fashion 

Nike Shares Hit Record High After Impressive Q4 Growth

Up over 14%.

First Look at Travis Scott's Dior Footwear Collaborations
Footwear

First Look at Travis Scott's Dior Footwear Collaborations

The shape of this forthcoming model is reminiscent of old school skate shoes.

Dior Debuts Full Travis Scott Collaboration at Paris Fashion Week
Fashion

Dior Debuts Full Travis Scott Collaboration at Paris Fashion Week

Cactus Jack motifs reinvent historic house codes.


NEFF Leaps Into the World of Minecraft With Otherworldly Custom Dye Collection
Fashion 

NEFF Leaps Into the World of Minecraft With Otherworldly Custom Dye Collection

Presented by NEFF
Custom-dyed washes and screen printed graphics on hats, shirts and sweaters, combining both worlds.

Virgin Galactic Receives FAA Approval To Carry Passengers Into Space
Tech

Virgin Galactic Receives FAA Approval To Carry Passengers Into Space

Heating up the space race between Richard Branson and Jeff Bezos.

Machine Gun Kelly Will Star as a Troubled Musician in ‘Good News’
Entertainment

Machine Gun Kelly Will Star as a Troubled Musician in ‘Good News’

Inspired by the lives of Mac Miller, Pop Smoke and others.

You Can Now Reserve a Spot on a Balloon Flight to the Edge of Space
Tech

You Can Now Reserve a Spot on a Balloon Flight to the Edge of Space

Travelers will enjoy 360-degree views like those from space on a six-hour flight.

Sapporo Explores How Beer and Bartending Are Catalysts for Cultural Fusion
Food & Beverage 

Sapporo Explores How Beer and Bartending Are Catalysts for Cultural Fusion

Presented by Sapporo
A new documentary spotlights two talents who are rethinking brewing techniques and artistry.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.