NOAH and Tony’s Chocolonely Unveil Collaborative Tee to Bring Awareness to Slavery in the Cocoa Industry
100% of the proceeds will go to the Chocolonely Foundation.
After merging the two worlds of boating and sport with the adidas Originals team, NOAH is starting off the Summer with another collaboration that boasts a charity-focused component. The brand has teamed up with Tony’s Chocolonely — a confectionery company that’s based in Amsterdam — on a collaborative tee that is geared towards raising awareness around modern slavery in the cocoa industry and empower cocoa farmers to be autonomous in the future.
The shirt comes in a navy colorway and bears white font on the front and back sides. The former spells out the words “End Modern Slavery In Cocoa” and the latter displays a message that essentially defines how illegal child labor and extreme poverty are symptoms of the unethical economical model across the industry. Underneath this text comes co-branded hits with NOAH‘s moniker landing on the left side and Tony’s Chocolonely’s on the right.
The tee is dropping on June 26 pop-up at NOAH‘s SoHo flagship store, and each customer who purchases the collaborative tee will also receive a complementary bar of Tony’s chocolate. 100% of the proceeds will be sent directly to the Chocolonely Foundation. Additionally, NOAH is hosting a second pop-up experience in Amangansett, NY on July 7.
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Previously, NOAH collaborated with Tom Wesselmann for an artistic apparel collection.
