The collection pays tribute to the 50th Anniversary of the Swoosh origin, where each selected sneaker signifies a certain date and year that the company started using the Swoosh logo.
The Air Max 97 version is trademarked with the date “June 18, 1971” sealed on the inner lateral with Nike’s 1972 retro logo lacing around the top of the shoe in red and blue. The Nike branding continues onto the tongue tag, outer lateral, insoles and the gold Swoosh lace lock with a simulation diamond. The shoe also features a white and blue double lace over cream leather and stone suede with red Air cushioning sandwiched between a white mid and outsole.
The Nike Air Max 97 “First Use” is set to retail for $170 USD on Nike’s official website and select retailers.
For more footwear news, Nike’s Dunk High gets dressed up with red and black tie-dye patterns.