Moncler Taps Former Nike Executive Gino Fisanotti as Chief Brand Officer

He worked in several creative roles at Nike for 23 years.

Fashion 
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Italian fashion label Moncler announced on Tuesday that Nike veteran Gino Fisanotti will join as the company’s newly-created role of chief brand officer on June 7.

Fisanotti will report to Remo Ruffini, chairman and CEO of Moncler S.p.A, while also taking the title of strategic director on the brand’s strategic committee.

Fisanotti has worked his way up the corporate ladder at Nike over the last 23 years, beginning with retail and marketing jobs in South America and Europe before taking on executive roles including global vice president of sportswear and North America vice president of marketing. Most recently, he served as the sportswear label’s first-ever brand creative officer.

“Due to his professional background and strong brand-building knowledge gained during his extensive international career, Gino is the ideal candidate to support me in shaping Moncler’s further development towards a consumer culture company driven by purpose, experience, and a sense of community, while drawing inspiration from different worlds including entertainment, sports, art and music,” Ruffini said in a statement. “Together with Gino, we will continue to push cultural and creative frontiers beyond fashion and beyond luxury.”

Fisanotti’s central task at Moncler will consist of harboring a stronger connection between the label’s creativity, collections, product categories and communications in order to produce a more unified multichannel consumer experience.

In regards to the creation of the chief brand officer role, the company said “in a continuously and rapidly changing business environment, it is increasingly critical to be able to maintain a relevant brand identity that resonates with the spirit of the times…[The new position] will address the brand architecture strategy and storytelling across all touchpoints while supporting the company in embracing a new concept of luxury.”

In tandem with Fisanotti’s appointment, chief marketing and operating officer Roberto Eggs, who first joined Moncler in 2015, will step into the chief business strategy and global markets officer role for the Group.

In other fashion business news, GmbH’s Benjamin Huseby and Serhat Işik were announced as Trussardi creative directors last week.

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