JAY-Z's Roc Nation School Announces New Media Courses, Including "Hood Marketing 101: How Blackness Is Bought"

Enrollments for the Roc Nation School of Music, Sports & Entertainment open this 2021.

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JAY-Z‘s Roc Nation School of Music, Sports & Entertainment has officially launched a partnership with the globally known advertising agency, Wieden+Kennedy to develop new courses for Fall 2021.

The school which is set to open at Brooklyn’s Long Island University will also be launching its Creative Promotion in Media program with the school. With a focus on understanding marketing and advertising in the modern era, classes to be offered include “Hood Marketing 101: How Blackness is Bought,” “How to Be a Good Troublemaker” and “Nothing is an accident.”

Hip-hop producer 9th Wonder was announced earlier last month that he will be joining the school’s faculty as a visiting professor and artist in residence. Rapper Megan Thee Stallion also revealed that she plans to be a guest lecturer at the school and even donate a four-year scholarship to one student at the school. The partnerships with Wieden+Kennedy bring top knowledge to the university, as the advertising agency is best known for its iconic work for Nike’s “Just Do It” campaign. The company has also worked with major corporations like the Coca-Cola Company and McDonald’s in the past.

Michael Hagos, the Creative Director at Wieden+Kennedy said in a statement, “How culture gets made is mostly a mystery. We want to show more people how to get in the room, how to claim a seat at the table, and how to channel their unique voice and creativity to solve business problems.” Hagos will also be a guest lecturer for the program.

Enrollments for Roc Nation School of Music, Sports & Entertainment open later this year.

In other JAY-Z news, the rapper-business mogul recently boasted that his “playlist game is A++” and is willing to “challenge anyone out there.”

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