adidas Sues Thom Browne Over Three-Stripe Trademark

The sportswear label claims that Browne’s striped designs are “irreparably harming adidas’ brand.”

Fashion 
11,778 Hypes 9 Comments

adidas is suing Thom Browne over its famous Three Stripes trademark, as first reported by The Fashion Law.

According to the trademark infringement and dilution complaint filed earlier this week, adidas argues that “despite Thom Browne’s knowledge of [its] rights in the famous three-stripe mark,” the New York design house “has expanded its product offerings far beyond [its] formal wear and business attire speciality.” Browne is now “selling athletic-style apparel and footwear featuring two, three or four parallel stripes in a manner that is confusingly similar to adidas’ three-stripe mark.”

adidas alleges that Browne is reaping the benefits of the Three Stripes’ “widespread fame and tremendous public recognition” and “extremely valuable goodwill” that the brand has built through “millions of dollars” of promotional marketing.

Although the renowned Three Stripes serve as an “indicator of the origin of adidas’ goods” and have existed since “long before Thom Browne began distributing, marketing, promoting, offering for sale or selling” sportswear fronting similar motifs, adidas claims that the designer’s work “imitates [its] three-stripe mark in a manner that is likely to cause consumer confusion and deceive the public regarding its source, sponsorship, association, or affiliation,” which, in turn, is “irreparably harming adidas’ brand and its extremely valuable [mark].”

The lawsuit is the latest in a pile of legal battles that adidas has pursued over its Three Stripes, which has previously seen the sportswear label challenge brands including J. Crew, Juicy Couture, Tesla and Forever 21 for using designs that mildly resemble its trademark.

Elsewhere in fashion, Acne Studios unveiled a counterculture-inspired Spring/Summer 2022 Men’s collection.

Read Full Article

What to Read Next

Thom Browne's Resort 2022 Menswear Collection Is Anything But Casual
Fashion

Thom Browne's Resort 2022 Menswear Collection Is Anything But Casual

Featuring oversized ponchos, pleated kilts and padded blazers.

Backstage at Thom Browne's SS22 Show
Fashion 

Backstage at Thom Browne's SS22 Show

Packed with elevated tailoring and garden-inspired transformations.

Thom Browne's SS22 Collection Reinvents Classic American Uniforms
Fashion

Thom Browne's SS22 Collection Reinvents Classic American Uniforms

Defined by sleek gray, modular constructions and whimsical tulle in color.


Thom Browne Reintroduces Tailoring Classics for Fall 2021
Fashion

Thom Browne Reintroduces Tailoring Classics for Fall 2021

Featuring David Harbour in a pleated skirt.

First Look at the Air Jordan 4 "Red Thunder"
Footwear

First Look at the Air Jordan 4 "Red Thunder"

These are expected to dropping for Fall ‘21.

UNO is Hosting Its First-Ever World Championship and the Prize is $50,000 USD
Gaming

UNO is Hosting Its First-Ever World Championship and the Prize is $50,000 USD

Celebrating the card game’s 50th anniversary.

Nike SB Announces Parra-Designed Skateboard Federation Kits for the Tokyo Olympic Games
Fashion

Nike SB Announces Parra-Designed Skateboard Federation Kits for the Tokyo Olympic Games

The USA, Japan, Brazil and France have all received unique, colorful uniforms.

Nightclubs Are to Reopen in London From July 19
Entertainment

Nightclubs Are to Reopen in London From July 19

Vaccine passports and COVID-19 tests will not be necessary.

DRIVERS: Harrison Nevel and His 2016 Porsche 911 GT3 RS
Automotive

DRIVERS: Harrison Nevel and His 2016 Porsche 911 GT3 RS

The digital content creator isn’t shy to show off the RS to his million YT subscribers.


Dickies Honors Its Most Celebrated Styles With “Icons” Collection
Fashion

Dickies Honors Its Most Celebrated Styles With “Icons” Collection

Including the 874 work pant and Eisenhower jacket.

New York City's Iconic Serendipity3 Restaurant is Reopening in July
Food & Beverage

New York City's Iconic Serendipity3 Restaurant is Reopening in July

The flagship location has been completely renovated and features a plethora of new delectable menu items.

URWERK UR-220 SL Asimov Lights Up The Night Sky
Watches

URWERK UR-220 SL Asimov Lights Up The Night Sky

New hand-finished satellites are made from solid Super-LumiNova.

A Flying Car Has Successfully Completed Its First Inter-City Flight
Tech

A Flying Car Has Successfully Completed Its First Inter-City Flight

Fully equipped with a BMW engine running on regular fuel.

MAHAPATCHCO. Honors Vietnam War Patch-Covered Jackets With "Entertainers Tour" Capsule
Fashion

MAHAPATCHCO. Honors Vietnam War Patch-Covered Jackets With "Entertainers Tour" Capsule

Tapping Hyperdub, Myoshka, Kay One, Teach, Todd James, OJAS, Gasr, Andy Warhol, and XL Recordings for the designs.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.