ZOZOTOWN and Reebok Reunite For Crisp Takes on the Instapump Fury and Club C
The third collaborative project between the Japanese e-retail juggernaut and the English-American footwear brand.










ZOZOTOWN and Reebok have joined forces once again to craft crisp takes on the Instapump Fury and Club C. Marking the two partners’ third collaborative project after an outer space-inspired Instapump Fury in 2020 and a Japanese denim-covered Instapump Fury in 2015, this dashing duo diverges from the bold precedent set by its predecessors in favor of a crisp look.
Both the Instapump Fury and the Club C boast an upper constructed from a durable white ripstop mesh. This rugged material is overlaid with chalk-colored suede on both models, and each also serves up a signature translucent detail; on the Instapump Fury it’s the adjustable air bladder that wraps the midfoot, on the Club C it’s the quarter overlay.
Black Reebok branding is stamped on each style, and the Instapump Fury’s top half is completed by a totally unadorned Pump valve system on the tongue while the Club C’s tongue features an inside-out tag that list its name, color combo and style code in black. Last but not least are the midsoles, which on the Instapump Fury are split by a carbon fiber shank and stuffed with DMX cushioning and are kept to a simple mix of EVA foam and rubber on the Club C.
The ZOZOTOWN x Reebok Instapump Fury and Club C are set to release on the Reebok Japan webstore come May 19. The MSRP for the Instapump Fury is set at ¥19,800 JPY (approximately $181 USD) while the Club C arrives at ¥13,200 JPY (approximately $113 USD). Both prices are inclusive of tax.
On the hunt for more Reebok news? Take a look at LIFUL’s minimal take on the Premier Road Plus IV.