Roger Dubuis Comes to Life Through Activations at the Inaugural HYPEGOLF Invitational

An off-course activation “Time Piece Demo” as well as an on-course “Hole-In-One Contest” challenge.

Presented by Roger Dubuis
Events 
1,583 Hypes 0 Comments

Swiss watchmaker Roger Dubuis is taking to Miami to celebrate the longtime-building intersection of luxury product and sport. More specifically, HYPEBEAST is announcing the inaugural HYPEGOLF Invitational in Miami set to take place in mid-May. The event is the contemporary take on traditional tournaments, merging together the brands and influencers we love and transforming the golf course into a vessel for experiential activations and exclusive product drops to take place within. Roger Dubuis is the only Maison offering a high-end recognized watchmaking expertise certified by the Poinçon de Genève, with an avant-garde design thanks to its skeletonized movements and disruptive materials. Serving as a premium partner for the event, the Maison continues its efforts to create an elevated lifestyle for its consumers and usher in a new generation of golfers past the games stereotypical roots and into its new, style-forward era.

Roger Dubuis has been known to defy all stereotypes in the world of horology and now they’ll do it again with golf. The first of their activations includes the on-course “Hole-In-One Contest” challenge, and the first golfer to achieve a hole-in-one at the Roger Dubuis 14th Hole will win a limited-edition Roger Dubuis watch. Each contestant will be permitted one shot to make it and the first golfer to achieve the hole-in-one will be the winner. The second activation from Roger Dubuis is the “time piece demo”, which will take place off-course and guests will have the opportunity to view and try on 16 exclusive timepieces from Roger Dubuis, averaging values of $150,000 and above. An esteemed watchmaker will further emerge guests into the world of Dubuis as he demonstrates how each piece is skillfully crafted and alongside this, a signature Roger Dubuis cocktail will be served courtesy of Chawar Andean Agave. Finally, the watchmaker will offer a stop-in experience where every participant can come and bring their own watches, no matter the brand, to be tested and receive a full appraisal from their tenured watchmakers.

Stay tuned to HYPEBEAST to learn more about the Roger Dubuis x HYPEGOLF Invitational Miami 2021 and all other premium partnerships taking place during this event, that combines the sporting and social elements of golf with streetwear, luxury and youth culture. With a number of interactive activities, product giveaways and food and beverages for all participants to partake in, you won’t want to miss it.

Read Full Article

What to Read Next

Roger Dubuis Brought Elevated Lifestyle and Luxury to HYPEGOLF Miami
Watches

Roger Dubuis Brought Elevated Lifestyle and Luxury to HYPEGOLF Miami

Presented by Roger Dubuis
Five-figure timepieces, Lamborghinis, and a chance to win a $73,000 USD Excalibur.

COBRA PUMA GOLF Delivers Jaw-Dropping Gear and Fun-Filled Excitement at Inaugural HYPEGOLF Invitational
Fashion 

COBRA PUMA GOLF Delivers Jaw-Dropping Gear and Fun-Filled Excitement at Inaugural HYPEGOLF Invitational

Presented by COBRA PUMA GOLF
Customized footwear, energizing tunes and booming long drives highlight Miami Beach event.

HYPEGOLF Invitational Miami Brought Style, Music and More Onto the Golf Course
Sports

HYPEGOLF Invitational Miami Brought Style, Music and More Onto the Golf Course

Debunking centuries-old traditions around the game of golf.


Titleist Brought out Golfers' Creative Sides at HYPEGOLF Miami Invitational
Sports 

Titleist Brought out Golfers' Creative Sides at HYPEGOLF Miami Invitational

Presented by Titleist
Guests were encouraged to customize their golf balls before tackling the Closest-to-the-Pin challenge.

A Ranking of J. Cole’s Projects
Music 

A Ranking of J. Cole’s Projects

The journey of Jermaine.

An Official Look at Skepta's Nike SK Phantom Football Boot and Air Max Tailwind V "Bloody Chrome"
Footwear

An Official Look at Skepta's Nike SK Phantom Football Boot and Air Max Tailwind V "Bloody Chrome"

Modeled by Dave.

Razer Is Bringing Real Sustainability Initiatives To Gaming
Gaming

Razer Is Bringing Real Sustainability Initiatives To Gaming

Presented by Razer
In conversation with Chief Marketing Officer of Razer, Zuber Mohammed.


Vans Reveals Colorful Footwear and Apparel Collection for Pride Month 2021
Footwear

Vans Reveals Colorful Footwear and Apparel Collection for Pride Month 2021

And announces a donation of $200K USD, split between four LGBTQ+ organizations.

Target Is Putting an End to the Sale of Pokémon TCG
Gaming

Target Is Putting an End to the Sale of Pokémon TCG

After an increase in TCG-related violence.

'Love, Death + Robots' Newest Season 2 Trailer Packs All the Red-Band Content You Can Imagine
Entertainment

'Love, Death + Robots' Newest Season 2 Trailer Packs All the Red-Band Content You Can Imagine

Lots of blood and guts.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.