LEGO Believes "Everyone is Awesome" With First Ever Pride Month Set

The LEGO Group is celebrating diversity with the Everyone is Awesome set, its first ever release for Pride Month.

The forthcoming buildable display model takes inspiration from the rainbow flag used to symbolize love and acceptance by the LGBTQIA+ community. Built with a total of 346 pieces, the set stands at 10.24cm tall and includes 11 monochrome minifigures with different hairstyles and rainbow colors. “I wanted to create a model that symbolises inclusivity and celebrates everyone, no matter how they identify or who they love, set designer Matthew Ashton, Vice President of Design said in a statement.

“Everyone is unique, and with a little more love, acceptance and understanding in the world, we can all feel more free to be our true AWESOME selves! This model shows that we care, and that we truly believe ‘Everyone is awesome’!” he added, continuing, “I am fortunate to be a part of a proud, supportive and passionate community of colleagues and fans. We share love for creativity and self-expression through LEGO bricks and this set is a way to show my gratitude for all the love and inspiration that is constantly shared.”

In the press release, the LEGO Group shared that it “is committed to building a diverse and inclusive workplace. It partners with Workplace Pride, Stonewall and Open for Business to help shape strategies to support employees who identify as LGBTQIA+ and allies across the company. It also supports UK-based charity, Diversity Role Models which works to educate children about inclusivity and empathy in order to build supportive and inclusive future generations.”

The LEGO Everyone is Awesome set releases June 1 to mark the start of Pride Month, and will be available on the LEGO webstore and LEGO branded stores with a suggested retail price of $34.99 USD/€34.99 EUR.

In related news, the Daily Bugle is LEGO’s largest Marvel set to date.