Ahead of the arrival of its quarterly reports on May 27,
Gap has previously stated the financial importance of the collaboration, with Bloomberg revealing earlier this year that the brand hopes to make $150 million USD from the YEEZY line in its first full year. Since the collaboration with Kanye West‘s YEEZY was announced in June 2020, Gap has had a rocky year. The retailer was forced to close 225 stores in August — coming after an 18% decline in overall sales — before announcing more closures and more losses at the end of the year.
As the arrival of Gap YEEZY approaches, keep an eye out for more details about the partnership and its official reveal.
As well as Gap, J. Crew has also bet big on a high-profile designer to turn around its fortunes, with Brendon Babenzien joining the mall brand as Chief Menswear Designer.