GameStop Quietly Announces That It’s Working on NFTs

“Power to the players. Power to the creators. Power to the collectors.”

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GameStop on Tuesday quietly announced that it was beginning to build out a team to develop NFTs.

The company teased the new operation through a website dedicated to the blockchain asset. The announcement, titled “Change the Game,” featured a gaming cartridge that slides into a handheld gaming console that resembles a GameBoy. “Power to the players. Power to the creators. Power to the collectors,” a message on the device reads.

Alongside the announcement is a callout for “exceptional engineers (solidity, react, python), designers, gamers, marketers, and community leaders.” The company provided an email for those who wish to be a part of the forthcoming NFT project.

Eagle-eyed Reddit users spotted a GameStop job listing from earlier this month, looking for an analyst with experience in “blockchain, cryptocurrency or non-fungible tokens” to join their Grapevine, Texas, headquarters.

According to Etherscan, the company also appears to have recently created its own GME token.

As of Tuesday afternoon, GameStop’s stock price was up by 16 percent at $214 USD per share, their highest level since March. Other popular meme stocks, like AMC Entertainment, also saw concurrent gains.

Public interest in GameStop, led by the subreddit r/WallStreetBets, has caused its share prices to swing erratically in recent months. Last month, GameStop stocks soared after CEO George Sherman announced he was stepping down from his role.

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